Where to Buy the MoonSwatch Online—and How It Finally Got There in 2024

August 2023: The most hyped MoonSwatch receives a shiny sequel. Omega and Swatch tease and drop the Moonshine Gold Mission to Neptune MoonSwatch (our kingdom for a copy editor!) which updates one of the original MoonSwatch models with Omega’s Moonshine-gold luster. The good news, GQ contributor Oren Hartov writes, is that there’s yet another MoonSwatch on the market. The bad news? “We don’t think this one’s gonna be any easier to snag than any of the previous entries in the series.”

January 2024: Omega and Swatch add a third party to the mix—a certain widely-beloved beagle with a penchant for howling at the moon. At the time, details are scarce on what the GQ-dubbed “MoonSnoopy” will actually look like, but collectors of every stripe are expected to go nuts for it. Like many of its counterparts in Japan, London, and, more recently, Cupertino, Omega has a long history with Charles Schulz’s cartoon pup, which lends the surprise tie-up a specific type of logic.

Snoopy-themed Speedys “rank among the most popular Omega releases around,” GQ contributor Oren Hartov writes, “continually selling out despite their lofty retail prices and often going for big money on the secondary market.” His suggestion then? Start lining up: The mere prospect of a MoonSwatch x Snoopy mashup is enough to work the watch world into a tizzy.

March 2024: Two years after the original MoonSwatch dropped in a dozen colorful variants, the all-white MoonSwatch Mission to the Moonphase (or “MoonSnoopy”, in GQ parlance) hits stores. It goes over as well as expected. It’s also the first model in the collaborative collection with a moonphase complication, albeit one with Snoopy resting on the pockmarked lunar surface.

April 2024: A mere 10 days after teasing a second Mission to Moonphase MoonSwatch on Instagram, Omega and Swatch drop a blacked-out version of the MoonSnoopy, simultaneously hinting at more to come.

August 2024: Omega and Swatch drop the Mission to the Super Blue Moonphase MoonSwatch, which incorporates a rare pulsometer scale. As GQ contributor Oren Hartov reports, the watch was only available from August 1st through August 19th “to coincide with the dates of the full moon, and only during ‘blue hours’ from 5 p.m. onward”—and only in select Swatch boutiques. MoonSwatch fans, the game’s afoot!

September 2024: At long last, the MoonSwatch makes its way online. Up until this point, GQ contributor Jeremy Freed writes, “if you wanted a MoonSwatch you had two options: line up overnight in front of your closest Swatch store or pay a gray market flipper to do the legwork for you.” Now, more than two years since the MoonSwatch’s riot-inducing first drop, it’s finally available directly via Swatch.com…sort of.

The rollout is limited to just four of the 11 original Omega x Swatch Bioceramic MoonSwatch models—Mission on Earth, Mission to the Sun, Mission to Mars, and Mission to the Moon—and doesn’t include subsequent bangers like the Mission to Moonshine Gold series or the Mission to the Moonphase. (Inventory is also limited to customers in the US and China.) Given how long we’ve had to wait thus far, though, even Houston would consider that a pretty minor problem.