Updated 7:00 a.m. ET: The best Black Friday sneaker deals are kind of all over the place, but in a weirdly endearing way. Whether you’re a Swoosh apologist, a Three Stripes loyalist, or a die-hard New Balance fanboy, every sneaker brand worth its name in shock-absorbing foam is offering an insane array of discounts. Which means the most capitalist holiday of them all is truly chockablock with killer kicks at perhaps the best time to buy ‘em—not only because they’re on sale, but because no matter how much turkey you gobble, your feet won’t grow an inch.

From retro tennis trainers to futuristic runners, grippy trail shoes to barely-there designer slip-ons, every kind of sneaker you can think of is on sale. And while discounted shoes are ubiquitous, the best Black Friday sneaker deals are quite literally in only one spot: right here, bud.

Want more savings intel? Start with our guide to the best Black Friday clothing deals, then make moves to GQ’s all-in-one master list of every Cyber Week deal that matters.

The Best Black Friday Sneaker Deals to Shop Now

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The Swoosh Steppers

Nike Field General Ref Shoes

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The Sharp ’70s Sneakers

Adidas SL 72 Pt Shoes

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The Cool Dad Kicks

New Balance 530 Sneaker

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Image may contain: Suede, Clothing, Footwear, and Shoe
The Hairy Situations

Vans Premium Classic Slip-On Shoe

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The Outerspace Asics

ASICS Gel-K1011 Shoes

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In This Guide

Adidas Deals

If you’re a stripes-over-checks kind of guy, you can get your Adidas fix for a discount, too. Head to the Adidas website and save up to 60% off a ton of kicks, not to mention heaps of great clothes and gear. Or, peep other sites like Nordstrom and Mr Porter for deals on rare Adidas sneakers, too.

Adidas

SL 72 Pt Shoes

Throwback kicks with a ’70s vibe and a far-out colorway are a surefire way to keep your spirits groovy through the winter blues.

Adidas

Gazelle Shoes

The cure for Samba anxiety? Cop a pair of Gazelles and call us in the morning

Adidas

Country Japan Shoe

A trip to Japan is cool, but this is a pretty sweet consolation prize.

Adidas

Samba OG Snake-Effect Leather Sneakers

RIP Indiana Jones, you would’ve hated these sneakers.

Adidas

Wales Bonner Karintha Lo Sneakers

Wales Bonner and Adidas have linked up on multiple collections at this point, and somehow, they keep cooking.

Adidas

BW Army Suede-Trimmed Waxed-Canvas Sneakers

If you don’t want to drop a couple of bills on the Margiela GATs, try Adidas’ more affordable army trainers instead.

Adidas

Gazelle Leather Basketweave Sneakers

The Gazelle silhouette has a nice low profile and will always pair well with straight or loose fit denim.

Adidas

Japan Suede Sneakers

The Japan model was originally designed in the 1960s but it still looks great almost five decades later.

Asics Deals

Asics doesn’t seem to be having a sanctioned Black Friday sale, but there are a ton of sweet sneakers waiting to be snagged in their general sale section including real-deal marathon trainers to lifestyle sneakers.

ASICS

Gel-Kinetic Fluent Shoes

Yes, Asics are cool again. Yes, it took ’em long enough. Yes, they’re also on sale.

ASICS

Gel-K1011 Shoes

Though these aren’t part of the very sick Kiko Kostadinov-designed corner of the brand, it’s clear that the influence is there. And we’re totally here for it.

New Balance Deals

New Balance has been the sneaker of choice for hip dads and not-so-hip dads for generations. Now you can assume your fatherly figure for up to 40% off.

New Balance

2002R Sneaker

What you’re looking at, dear reader, is the Zilennial dad sneaker (complimentary).

New Balance

530 Sneaker

How many classic sneakers can one brand really have? New Balance just might have more than any other brand and these 530s are just one out of many.

New Balance

574 Sneaker

New Balance, old school cool.

New Balance

1906R Sneakers

Squint and these look like running shoes from Bladerunner. Open your eyes fully and these look like your next new pair of kicks.

New Balance

990v6

New Balance gives their 990 model a revamp every few years and this is the latest iteration. It’s the landmark sneaker of the dad shoe era, but it still looks good especially when discounted.

New Balance

550

A chunky cream shoe with red accents is the perfect kickaround footwear for winter.

Nike Deals

Nike’s dominance can’t be understated and the Nike Black Friday sale is just further proof. Use the code BFRIDAY and nab a cool 50% off on a ton of Swoosh. And if your size or style is sold out, there’s some Nike heat hangin’ around other retailers if you know where to look.

Nike

Field General Ref Shoes

These might look even better underneath a pair of washed jeans than they did in their original early-’80s heyday.

Nike

Pegasus 41 Road Running Shoes

The Pegasus 41 was already our pick for Best Value at $145—now it’s more than 40% off its original price.

Nike

Zoom Vomero 5 Sneaker

Nike’s Zoom Vomero 5 is the convincing rebuttal against the Asics and New Balances of the world. And honestly, we’re listening.

Nike

LD-1000 Sneaker

A comeback nearly 50 years in the making, Nike’s LD-1000 revives one of the brand’s original long-distance grails—once beloved by ’70s track athletes, now ready for everyday legends alike.

Nike

Cortez Suede Sneakers

George Costanza pulled together many great fits paired with the Nike Cortez, and I intend to follow suit.

Nike

Daybreak SP Suede Sneakers

There’s just something about Nike’s with a waffle tread that hits different in our current era of menswear.

Hoka Deals

The Hoka Black Friday sale is a perfect way to keep your mileage up and your wallet happy. Lace up savings of 20% off when you sign up for a free Hoka membership.

Hoka

Tor Summit

Hoka’s homage to a classic hiking silhouette is exactly what you expect from the brand that brought us thick-soled running shoes focused on comfort.

Hoka

Stealth/Tech Mafate Speed 4 Lite

The Tech Mafate Speed 4’s are covered in translucent and reflective materials. You’re feet will be brighter than a Times Square billboard and you’ll be comfortable, too.

Hoka

Stinson Evo OG Sneakers

Built to handle everything from tough trails to hardened roads and even judgmental fashion circles, the Stinson might be the real do-it-all sneaker.

Hoka

Bondi 9

With a thick rubber heel, the big-soled Bondi in some ways best exemplifies the Hoka aesthetic. Looks and feel are closely aligned here though—this thing is as comfy and plush as sneakers come.

Vans Deals

Look, most of us cannot kick flip let alone stand up straight on a skateboard. But damn near everyone can get into a pair of Vans and look great. Drop into Vans.com and save up to 40% off the full range of waffle-soled kicks.

Vans

Old Skool Sneakers

Vans will always be cool and we’re thankful that you won’t be called out for being a poser these days.

Vans

Premium Classic Slip-On Shoe

The only kind of hairy situation we want to get caught in.


More Black Friday Sneaker Deals We Love

Those other brands not doin’ it for ya? Well there’s an avalanche of other sneaker brands on sale (surprise, surprise), and here’s but a few of the sickest styles on sale right now.

Converse

Run Star Sneakers

Converse’s torpedo kicks are a retro revival you didn’t know you needed. Emphasize their sleekness with a pair of huge pants or match ’em with some slim jeans to jump on the next wave.

Norda

001 Trail Running Sneaker

Trail running shoes should be tough, but it’s unclear if any are as tough as these are, because these are made with Dyneema and Cordura, which both happen to be nails tough and light af.

On

Cloudflow 5 Sneakers

Cloudflow sounds like a B2B productivity app and if you’re trying to get a lot of stuff cardio done, then I guess this makes sense.

Reebok

Club C 85 Sneakers

Perhaps the last sneaker you ever need to own is the Club C. Born for the tennis courts, they’ve expanded to a core style for every stylish dude today (yes, we’re talking to you).

Roa

Sella Trail Sneakers

ROA’s futuristic, fashion-forward sneakers are the swerve your closet deserves.

Sperry

x Colour Plus Companie CVO Sneaker

The Sperry CVO is one of the most comfortable plimsolls on the planet, but rarely are they this fun—and rarely is “fun” this easy to wear.

Common Projects

Driving Lo Profile Leather-Trimmed Suede Sneakers

Sleek, slim, suede sneakers are on my wishlist if you just so happen to be my girlfriend who loves me and wants to buy me a gift.

Oakley Factory Team

Chop Saw Mixed Media Sneaker

The Oakley Factory Team line is one of the most maniacal footwear projects around, but the best of the bunch, like these, are suprisingly easy to wear and ridiculously functional.

Puma

Speedcat

Low-profile sneakers are always a good move, and when they’re 25% off, it’s hard not to snag.

Puma

Smash 3.0

For the price of a round of beers, you can snag these sleek Pumas in a coincidentally festive shade of green.

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