Here’s Where to Buy Sex Toys Online, From Shops We Trust

“It’s about damn time” were the words we spoke when we learned about Tabu, the sexual wellness brand founded in 2020 and geared towards menopausal women. As founder and CEO Natalie Waltz Fretwell says, “Tabu was born to help women remedy the common symptoms that get in the way of a healthy, vibrant sex life. We started with women over 45 (women like my mom).” Tabu developed its signature wand vibrator, Nuri, in partnership with clinicians and therapists for an ergonomic design, and it uses heating technology to provide a more pleasurable experience. Equally important is the brand’s water-based Aureum lube, which uses a sensitive, extra-moisturizing formula to calm and soothe (as well as lubricate).

Best Toy to Buy From Tabu: The Golden Hour Kit

The dream bundle. Your minimalist Nuri massage wand is designed to feel extra lightweight and ergonomic to hold—it was actually modeled after a vaginal dilator—and can heat up to 97 degrees Fahrenheit to help the user’s body feel more relaxed. Navigating the wand’s 5 intensities is as easy as pressing the power button (and turning it off is as easy as holding it down for two seconds). As for the lube? It’s enriched with organic aloe leaf (anti-inflammatory), peony root (also a purported anti-inflammatory and antioxidant), passion flower (rich in Vitamin A and C), hyaluronic acid (for retaining moisture) and a handful of more soothing ingredients.

Best For: Ultra-luxurious toys

It’s true: Gwyneth Paltrow’s infamous wellness brand carries a surprising amount of sex toys in their online shop. As you might expect, their selection skews bougie, and much of it will be financially out of reach for the average shopper, but it’s a must-visit site if you’re looking to drop some serious cash on a gold-plated dildo or a ludicrously high-tech vibrator.

Best Toy To Buy From Goop: Kiki de Montparnasse Kiki Handcuff Wristlets

Here’s an idea: Why not gift your significant other—or yourself, for that matter—this pair of 14 karat gold-plated handcuffs for Valentine’s Day? They’re a hell of a lot cooler than another infinity heart pendant, much to the chagrin of Zales/hapless bros everywhere, and the toggle clasp makes them easy to secure and loosen, no key needed.

Best For: Sex furniture and positioning aids

We all need a little extra support in the bedroom sometimes, and while you could just stack up some pillows to help you achieve that perfect angle or a more comfortable position, it’s much easier to use a product built for that purpose specifically. Liberator makes a huge array of foam “shapes,” from slim pillows to wide wedges, that make sex easier and more fun—and because they’re designed for sex, many of them have a moisture-resistant liner to protect the inner core from lube and bodily fluids, and a cover that can be zipped off and machine-washed after you’re done.

Best Toy To Buy From Liberator: Wedge

One of Liberator’s most iconic products is the Wedge, a broad shape that can help you achieve better angles for penetrative sex, oral sex, or whatever else you’re in the mood for. It’s wide enough to fit a variety of body sizes, and conveniently works well as a reading pillow when you’re not having sex.

Best For: CBD and hemp lubricants made with organic, plant-based ingredients through sustainable practices

Foria uses organic botanicals to create relaxing body washes, broad-spectrum (meaning, it includes little to no THC) CBD suppositories, CBD-free massage oils, and, perhaps most iconically, its CBD lubricants that don’t include alcohol, petroleum-based ingredients, phthalates, glycerin, parabens, or dyes.

Best Item to Buy From Foria: Awaken Arousal Oil with CBD

Foria’s Awaken Arousal Oil with CBD is its true showstopper product. I have always thought that the coconut oil-based lubricant smells faintly of Thin Mints, albeit in an even more refreshing and botanical way. The lube is also made with purported libido-boosters such as kava (as well cinnamon, ginger, vanilla, cardamom, and cacao absolute), but it’s the broad-spectrum CBD that is supposed to be key in helping folks feel even more relaxed and, well, horny.