10 Legitimately Good Brands Just Popped Up on TikTok Shop

In-store shopping might still be the preferred method of copping some newness, but as Gen Z continues to get older (and sign up for credit cards), the trend is starting to shift where a lot more shopping is done online. And, as if people needed any more of an excuse to spend time on TikTok, everyone’s favorite social media platform has revamped its retail presence. That’s right, folks, the TikTok Shop is up and open—and it’s better than ever.

For a while, the TikTok Shop was like the wild west of online shopping. You could see, for example, an offensive graphic tee alongside some questionably useful exercise equipment—and while all of that stuff is still on there, 10 globally beloved (read: authentic and reliable) brands are now available from the same app where you get the good content before it makes it onto everyone else’s group chat. Here are all the hard-hitting brands that are now turning TikTok into your next favorite one-stop shop.

You know Samsung: From its TVs to phones, it’s is one of the most popular tech brands in the world. On TikTok, you can buy an Android phone, tablet, or smartwatch. Take that, Apple.

You’ve seen all those TikToks of people trying out games on the Meta Quest, and now you can get one on the app where you’ve absorbed all of that content. Hell, grab a pair of Meta glasses while you’re at it to fully immerse yourself in this whole content creation thing.

Zwilling is famous for its cookware—so from knives to pots and pans, if you’re starting a kitchen arsenal from scratch, here’s where to start.

We take grooming seriously around here, and Philips keeps our facial hair and pearly whites in check all the time.

Audio performance is no joke to JBL, and we’ve come to rely on the brand for reliable and high-quality tech products for decades.

Fitness fiends spend tons of time on TikTok. (Just imagine all the lifting hacks that are out there.) And those are the same people who would stock up on Optimum Nutrition, one of the leading supplement brands in the US.

You know Gap. You love Gap. Now this classic American brand is available with a few swipes of your finger on the app that you love to hate (or hate to love).

Your barber’s favorite haircare brand, Wahl also makes an exceptional range of tools to get you coiffed at home without needing to give anyone a tip.

We’re not saying you’re lazy, but when’s the last time you vacuumed? Mopped? Roborock’s line of robot vacuums and mops do all the hard work for you—and all you have to do is find an outlet to plug in its charging dock.

Your hundred-dollar-a-cut hair salon most likely stocks Schwarzkopf, and it’s because this stuff is good. If you need a re-up on styling products or a bit of shampoo, this is the brand to shop on the Tok.