Ye Responds to Demna Gvasalia Being Named Gucci’s Artisti…

Demna Gvasalia is headed to Gucci, but Ye couldn’t care less.

Hours after Demna was announced as the high fashion label’s new artistic director, the artist, formerly known as Kanye West, shared his short but honest thoughts on the shocking news.

“Shit boring,” he wrote in an Instagram Story.

The post featured a screenshot of a DM Ye received about Demna’s new role.

“I don’t care about Demna or Gucci anymore,” he replied to the unidentified sender.

Ye’s reaction isn’t too surprising, considering his rocky history with the Vetements founder. Demna was enlisted to help design Ye’s inaugural Yeezy collection, which debuted in 2016. Ye was apparently so impressed with Demna’s vision and work that he threatened to “steal” the Georgian designer from Balenciaga, where Demna served as creative director from 2015 to 2025. (Demna’s final Balenciaga show will go down this July.)

In 2021, Demna took on a creative director role for Ye’s Donda listening parties and reunited with the multi-hyphenate for “Yeezy Gap Engineered By Balenciaga,” a short-lived fashion collaboration between Ye’s namesake brand, the American retailer, and the Spanish fashion house. In 2022, Kanye opened Balenciaga’s summer 2023 show during Paris Fashion Week, but just months after the event, the Demna-led label announced it had officially cut ties with Ye.

“Balenciaga has no longer any relationship nor any plans for future projects related to this artist,” a Kering spokesperson told WWD.

The representative didn’t share any more details about Balenciaga’s decision, which came as Ye faced mounting backlash over a string of controversies. The Chicago-raised rapper had previously revealed a “White Lives Matter” T-shirt design in the YZY SZN 9 presentation and made numerous comments that were widely considered anti-Semitic.

Fast-forward to 2023, when Kanye was filmed blasting his perceived foes, including his former collaborators.

“Demna, fuck you,” he said in a clip reshared on Reddit. “Fuck Balenciaga.”

While the fashion house hasn’t worked with Ye for several years, it has maintained a good relationship with Ye’s ex-wife, Kim Kardashian. In addition to being a staple at the label’s fashion shows, she was also named its 2024 brand ambassador.