Willy Chavarria Steps Into a New Chapter With ‘Spicy Pastels’ Campaign

Willy Chavarria, in his own words, is keeping things “rebellious” but “deeply personal” with his Spring/Summer 2026 collection.

Casa Chavarria’s new editorial campaign, titled “Spicy Pastels,” opens the doors on what is a new and exciting chapter for the house, one focused on signaling growth while at the same time digging deeper into the label’s core emotional ethos.

“‘Spicy Pastels’ represents a new chapter for Casa Chavarria,” Chavarria, whose recent Paris Fashion Week show was enthusiastically praised by Complex, said in a statement. “It’s about redefining luxury through honesty, embracing softness and strength at the same time.”

Key color shades playing pivotal roles in the campaign—which takes the form of a Latin soap opera, complete with photography and direction by Diego Bendezu—include Chicle, Papaya, Red Hot, Bourdin Blue, Butter, Uniform Green, Concrete, and Masa. As Chavarria explains, every color is crucial in building out the larger story.

“The color story feels rebellious, but also deeply personal,” the designer said. “For me, luxury isn’t about status; it’s about intention, craftsmanship, and the courage to express who you are without compromise. This collection reflects that evolution – more refined, more expansive, but still rooted in the values that built this house.”

Notably, the house’s Spring/Summer 2026 collection, available here, also boasts a complete accessories component. Featured pieces include bolero bags, oversized clutches, and more.

Below, see more of the “Spicy Pastels” story. For the campaign’s hair looks, Chavarria turned to Oribe Session stylist Joey George, who used the Oribe Canales-founded brand’s Hair Alchemy collection and its dry texturizing spray to help bring the designer’s vision to life.