The biggest shopping holiday of the year is just a few days away, yet here you are chomping at the bit for early Black Friday deals. We commend you, and below, you’ll find a whole lotta worms.

Black Friday ain’t just one day anymore. The retail powers-that-be have stretched the shopping holiday into a full-blown season, which means the discounts start rolling in long before November 28—and we’re keeping a close eye on the best of them across menswear, tech, home goods, and every other category that counts.

The upside of shopping early? You’re way less likely to miss out on the heavy hitters, like, say, a PS5 bundle, a pair of AirPods, a hero topcoat, or any other wardrobe upgrades destined to fuel big fits in 2026. Speaking of which: If all you’re after is sartorial steals, don’t miss our full guide to the best Black Friday clothing deals.

Early Black Friday Deals Worth Shopping Now

Image may contain: Clothing, Coat, Jacket, and Blazer
The OG Waxed Jacket

Barbour Ashby Waxed Cotton Jacket

See the deal

AirPods 4 with Active Noise Cancellation
The Top-Tier Earbuds

Apple AirPods 4 with Active Noise Cancellation

See the Deal

Image may contain: Computer, Electronics, Tablet Computer, Mobile Phone, Phone, Light, and Traffic Light
 The Newest iPad

Apple iPad (11-inch, A16, 2025)

See the deal

Image may contain: Clothing, Footwear, Shoe, Sneaker, and Running Shoe
 The Reimagined Running Classic

Nike Zoom Vomero 5 Shoes

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Black Friday Editor Picks

Barbour

Ashby Waxed Cotton Jacket

It’s the classic waxed jacket, and it’s the cheapest it’ll be all year. Get it, wear the heck out of it, pass it down to the next generation.

Madewell

The 1991 Loose Straight Jean

Of course, Madewell has covered all their bases. If you want something with a bit more room in the thigh and leg, try the loose straight denim.

Apple

AirPods 4 with Active Noise Cancellation

During the October Prime Day sale, the newest AirPods got their first big discount. We expect to see that price drop again soon, but you can already save a little on the retail price at Amazon.

Sony

PlayStation 5 Slim Console Disc Edition

If you’re already living that digital-only life, this is the quickest way to dive into what the PS5 has to offer—who needs discs, anyway?

Todd Snyder

Italian Wool-Silk Belted Topcoat

There’s never a bad time to save hundreds of dollars on a belted wool coat. Especially one that belts in a louche, dressing gown way, rather than a twee trench way.

Banana Republic

Cashmere Crew-Neck Sweater

When it doubt, you can never go wrong with cashmere—especially at discounts like these.

Great Jones

The Dutchess

The Dutchess’ punchy colors do as much heavy lifting as its stellar heat retention. A Cyber Week score that’ll earn permanent stovetop residency.

Moccamaster

KBGV Select

It’s hard to quantify how much joy my Moccamaster brings me each and every day.

New Balance

998 Core Rubber-Trimmed Leather, Mesh and Suede Sneakers

New Balance rarely discounts its beloved taupe and gray colorways. It’s a good idea to jump when they do.

Nike

Zoom Vomero 5 Shoes

A few factors can impact how comfortable a sneaker is, but none of those factors apply to the Vomero because it’s one of the most comfortable rides you could ever dream of.

Carl Friedrik

Palissy Weekend

A gentleman needs a high-quality leather weekender bag—especially when it’s this marked down.

Away

The Carry-On

The iconic Carry-On is Away’s go-to for quick trips (3–5 days), blending a clean aesthetic with smart functionality. Its durable polycarbonate shell and smooth spinner wheels make it as tough as it is stylish. Inside, you’ll find a compression system to maximize space, plus a hidden laundry bag to keep things neat.

Fashion Deals

Sitewide Black Friday Fashion Sales

  • Abercrombie & Fitch: Up to 50% off basically everything, including the shockingly good denim
  • Amazon: Up to 60% off wardrobe staples and basics
  • A.P.C.: Up to 50% off selvedge denim, still the best entry point into the raw-denim life
  • Banana Republic: Up to 40% off full-priced styles, cashmere very much included
  • Bespoke Post: Up to 60% off heritage wares, smart gear, and little upgrades
  • Corridor: Up to 30% off the NYC’s labels naturaly dyed, texture-happy staples.
  • Everlane: Up to 50% off low-key basics that make getting dressed stupid easy
  • Filson: Up to 25% off heavy-duty gear and heritage staples built to outlast whatever you throw at ’em
  • Huckberry: Up to 40% off rugged menswear, outdoor gear, and legitimately great homewares
  • J.Crew: Up to 40% off cold-weather staples, plus an extra 60% off sale styles
  • Levi’s: 50% off plus free shipping (and returns!), making it prime time to stock up on denim from the folks who invented the stuff
  • Madewell: Get 40% off your entire purchase with the code LETSGO
  • Mr Porter: Up to 60% off on designer grails and literally thousands of royally good threads
  • Nike: Up to 50% off sneakers, sweats, and training gear
  • Nordstrom: Up to 50% off fresh markdowns across the board, including designer clearance
  • REI: Up to 30% off trail-ready gear, cozy layers, and legacy outdoor brands
  • Skims: 30% off across the board, including our favorite everyday underwear
  • SSENSE: Up to 50% off in what’s arguably the biggest designer blowout of the year—thousands of labels, from culty independents to the mega-luxury heavy hitters
  • Studio Nicholson: Get 20% off a curated selection of current-season essentials
  • Timex: Get 30% off the dependable, everyday watches we always recommend
  • Todd Snyder: Get 30% off with the code BLACKFRIDAY
  • Sunspel: Up to 30% off some of the best knits in the game
  • Uniqlo: The “Thank You Event” is on, with deals on already-affordable fleece staples and other core basics

Banana Republic

Italian Melton Wool-Blend Top Coat

You want your top coat to be long as hell, and you want to be able to throw countless layers under it. This checks all those boxes, and most importantly it’s on sale right now.

Knickerbocker

Pacific Denim Shirt

If you put this one in the rotation now, you’ll have yourself a perfectly worn-in denim shirt come springtime.

Filson

Insulated Short Cruiser Jacket

The winterized version of one Filson’s all-time catalog classics (oiled Tin Cloth and a flannel lining are in play here) is discounted a whole lot at this very moment.

Levi’s

501 Original Fit Jeans

If there’s one garment that can really call itself the Original, it’s a pair of 501 jeans. They were great yesterday, they’re great today, and they’ll be great tomorrow. They might not be on sale tomorrow, but they’ll still be great.

Banana Republic

Leather Moc-Toe Loafer

I truly believe you’ll have a hard time crafting a bad fit when you throw on these joints.

Jacques Solovière

Mark Zip Boot

One of the best in the entire sid-zip genre have the potential to solve multiple boot-related quandries with a single order confirmation number.

Everlane

Luxe Merino Crew Cardigan

A merino crewneck cardigan that offers warmth and endless layering possibilities. That’s a winter win-win.

Randy’s Garments

Utility Cotton Ripstop Cargo Pant

The sort of white pants that become exponentially better the more trashed and thrashed they get.

Todd Snyder

Italian Flannel Pinstripe Wythe Sport Coat

Put simply: it’s damn near impossible to get more showstopping off the rack—and that’s before you factor in the 30% discount.

Abercrombie & Fitch

Rollneck Crew Sweater

Rollneck sweaters are a sort of coastal classic that is somehow both a little weird and a little chic. Wear one with a plain white tee peaking out from the neck or even a button-down to add to the preppy vibes.

Everlane

The Cabin Beanie

It’s getting chilly out there, folks, and a cold scalp is a sad scalp.

Madewell

Fringed Wool Scarf

Come winter, the wind can bite, which means you’ll want to protect your neck from the elements.


Grooming Deals

Sitewide Black Friday Grooming Sales

  • Blue Mercury: Up to 30% off with a spend-more-save-more setup starting at 20% off $200+
  • Kiehl’s: Up to 50% off best sellers, plus a free five-piece gift set on orders $125+
  • Malin + Goetz: 20% off sitewide with code EARLY20
  • Omnilux: Get $75 off one of our favorite LED face masks
  • Sephora: Up to 30% off select beauty favorites
  • Youth to the People: 30% off sitewide on everything from gentle cleansers to rich moisturizers

Armani

Acqua di Giò Eau de Toilette

This classic scent from Giorgio Armani is always in season. With top notes of citrus (bergamot, neroli, lemon) and a spicy, woody base, it’s the perfect spritz to take you from the office to the bar.

Crest

3D Whitestrips Sensitive At-Home Teeth Whitening Kit

It wouldn’t be a Black Friday list without some Crest Whitestrips. Pearly white inbound—for less.

Philips Norelco

OneBlade 360

We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.

Manscaped

Lawn Mower 4.0 Pro

For tackling hair no matter where it grows.

Omnilux

Clear

Omnilux Clear is one of the best LED masks we’ve tested—lightweight, comfy, and freakishly effective at calming breakouts and redness. If you’ve been LED-curious, Cyber Week’s your moment.

Malin + Goetz

Cannabis Eau de Parfum

Pretty much anything you get from Malin+Goetz is going to be top-notch, so when one of their most popular “grassy” colognes is on sale, it’s a no-brainer cop.


Tech Deals

Sitewide Black Friday Tech Sales

  • Amazon: Up to 45% off thousands of gadgets, tech products, and more
  • Best Buy: Up to 50% off TVs, headphones, and other gift-worthy tech
  • B+H: Various photography and videography equipment is marked down to help you save hundreds
  • Dell: Up to $750 off PCs, laptops, and tech accessories
  • Microsoft: Up to 50% off gaming consoles, tablets, and computers
  • Sonos: Up to 30% off the brand’s beloved WiFi-connected speakers

Beats

Pill

Dominate the park hang or beach day with this high-powered, high-quality portable speaker from Beats.

onn

65” Class 4K UHD (2160P) LED Roku Smart Television

If you’re still holding on to the TV you got in college, this is your sign to upgrade. This 65-inch Roku is ultra hi-def and super user-friendly, so it’s good for tech novices and veterans alike.

Apple

Watch Series 10

There’s no shortage of reasons Cupertino’s inaugural foray into the watch space made its counterparts in Geneva real nervous, and the Series 10 boasts all of them. There’s only one watch that helps you tap out a slapdash text, monitor your REM cycle, and clear out your inbox at the same time, and it’s on sale right now.

Bose

Ultra Open Bluetooth Earbuds

For premium sound and premium awareness, the Ultra Open earbuds from Bose are some of the best you can buy. Plus, battery life of up to 7 hours keeps you listening even during your longest workouts.

Apple

Macbook Air (13-inch, 2025)

This is a meaningful discount on the best all-around MacBook to buy (that just released in March). The 2025 13-inch Air features Apple’s blazing-fast M4 chip and an ultra-bright Liquid Retina display, making it a top-tier pick for most folks.

Apple

iPad (11-inch, A16, 2025)

The 2025 iPad (11-inch) is the newest base model and the one to buy if you want a tablet to do tablet things—stream, browse, read, or FaceTime. It runs on Apple’s A16 chip (same as the iPhone 15 Plus) for smooth, reliable performance.

Roku

Streaming Stick 4K

If your old TV can’t get apps like Apple TV, then a streaming stick lets you catch up on all the pop culture moments you’ve been missing.

Meta

Quest 3S

The Meta Quest 3S is the most accessible entry into VR right now—lighter, cheaper, and surprisingly powerful for the price. It’s wireless, easy to set up, and comes with enough power to play the hits without tethering you to a gaming rig. All in, a solid gateway into the metaverse.


Home & Kitchen Deals

Sitewide Black Friday Home Deals

  • Amazon: Home and kitchen deals over at the ‘Zon find steals marked down up to 45% off
  • Brooklinen: 25% off sitewide on everyone’s favorite DTC bedding brand
  • Coyuchi: 25% off sitewide, with free shipping on everything
  • Dusen Dusen: 25% off some of the most color-soaked, mood-lifting home and kitchen goods around
  • Cozy Earth: 25% off PJ sets, bedding, and all the ultra-soft staples
  • Faribault Mill: Up to 35% off the heirloom-grade throw blankets your couch actually deserves
  • Great Jones: Up to 50% off display-worthy cookware
  • Made In: Up to 30% off professional-grade cookware built to last longer than your current recipe rotation
  • Material Kitchen: 35% off sitewide on sharp knives and excellent daily-use kitchen tools
  • Our Place: Up to 35% off the brand’s Instagram-famous cookware staples
  • Parachute: 25% off some of the most comfortable and dependable bedding in the game
  • Target: Up to 40% off a grab bag of home essentials and kitchen must-haves

Made In

Carbon Steel Griddle

This griddle heats like cast iron but moves like a chef’s pan. Ideal for the home cook who wants pro-level sears without the heft.

KitchenAid

Deluxe 4.5-Quart Tilt-Head Stand Mixer

Few kitchen appliances are as iconic as this KitchenAid mixer. When you see that cherry red color on the counter, you know something good is about to come out of the oven.

Bissell

Little Green Machine Carpet Cleaner

The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)

Dyson

V11 Origin Cordless Vacuum

The Dyson V11 Origin is like the V8’s overachieving older sibling—more suction, smarter sensors, and a battery that goes the distance. It automatically adjusts power based on the floor, so you don’t have to think. If you’ve got pets, kids, or both, it’s made to keep up.

Brooklinen

Super-Plush Robe

This bathrobe is always a popular holiday gift, and this is your chance to pick it up for yourself (or a loved one) with a 25% discount.

Saatva

Classic Mattress

Senior commerce editor Ian Burke slept on a Saatva classic for years, and only gave it up because he needed to upgrade from a full to a queen. “It’s so supportive,” he says, “but at the same time, it’s soft in all the right places.”

Casper

Original Sleep Pillow

Casper’s Original Sleep Pillow is one of the best around thanks to its plush-but-supportive fill that keeps its shape night after night. If you’re tossing, turning, or waking up with neck pain, this is your upgrade—and it’s a great deal right now.

Dorai

Bath Stone

The ultimate functional bathroom decor ally in the fight against mold, mildew, and slips.


Fitness Deals

Sitewide Black Friday Fitness Deals

  • Bowflex: One of the most popular brands in home gym equipment has savings up to $600 off
  • Centr: All gym equipment, big or small, is up to 20% off
  • Goruck: For a discounted rucking bag, check out the brand’s End of Year sale
  • Hydrow: The brand’s popular rowing machines are $850, with savings even higher if you opt in for a bundle
  • Life Fitness: You know the brand, and for Black Friday you can take up to 20% new gym equipment from treadmills to cable machines
  • NordicTrack: Take $1,000 off a new smart machine, and if you bundle a few, you can save $2,200
  • Sunny Health: Take up to 65% off a new piece of at-home gym equipment
  • TRX: Discover the lure of TRX by getting 30% off your next purchase

NordicTrack

Commercial X22i Treadmill

The NordicTrack Commercial X22i is in a league of its own with a jaw-dropping 40% incline and 6% decline, making it perfect for serious trainers who want to push their limits. Add in unique features like the “Sled Push” and an impressively powerful fan, and you’ve got a beast of a machine that makes every workout feel like a challenge.

BowFlex

SelectTech 552 Adjustable Dumbbells

For anyone tight on space but looking for big on gains, the BowFlex SelectTech 552 Dumbbells are a game-changer. With a quick turn of the dial, you’ve got 15 sets of weights in one sleek package, adjustable from 5 to 52.5 pounds. Perfect for beginners or intermediate lifters, these dumbbells make strength training efficient—even if their bulk takes some getting used to for certain moves.

Optimum Nutrition

Gold Standard 100% Whey Protein Powder

ON’s Gold Standard protein is, as luck would have it, the gold standard of whey supplements. It’s our number one pick after having tested a ton of them, too.

VINSGUIR

Ab Roller Wheel

Do not, under any circumstances, look down upon this tried-and-true core-blasting classic. It will humble you.

TRX

PRO3 Suspension Trainer System

For all the body-weight apologists, there’s the TRX system. The PRO3 is the complete package, and it only weighs 1.7 pounds, so you can even take it on vacation.

Cellucor

C4 Sport Pre-Workout

This is a great entry-level supplement for anyone looking to try out pre-workout powders. It was my first tub, and it still gets the job done to this day!


Cyber Week FAQ

This year in the US, Black Friday is on Friday, November 28, a day after Thanksgiving. While that’s the official date, many retailers roll out deals throughout November. You can expect the biggest discounts to happen between Thanksgiving and Cyber Monday, but be on the look out for retailers to launch sales early.

Cyber Monday lands on December 1 this year, the Monday after Thanksgiving. Most brands keep the deals rolling through the week—but don’t bank on it.

Are deals better on Black Friday or Cyber Monday?

Black Friday and Cyber Monday both deliver stellar deals, but they play a little differently. Big-name retailers and legacy brands usually kick things off on Black Friday, while smaller DTC brands tend to hold their fire until Cyber Monday. Expect solid discounts starting around 20% off—and keep your eyes peeled for the coveted sale-on-sale action that’s become the norm in recent years.

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