The biggest shopping holiday of the year is just a few days away, yet here you are chomping at the bit for early Black Friday deals. We commend you, and below, you’ll find a whole lotta worms.
Black Friday ain’t just one day anymore. The retail powers-that-be have stretched the shopping holiday into a full-blown season, which means the discounts start rolling in long before November 28—and we’re keeping a close eye on the best of them across menswear, tech, home goods, and every other category that counts.
The upside of shopping early? You’re way less likely to miss out on the heavy hitters, like, say, a PS5 bundle, a pair of AirPods, a hero topcoat, or any other wardrobe upgrades destined to fuel big fits in 2026. Speaking of which: If all you’re after is sartorial steals, don’t miss our full guide to the best Black Friday clothing deals.
Early Black Friday Deals Worth Shopping Now
The OG Waxed Jacket
Barbour Ashby Waxed Cotton Jacket
See the deal
The Top-Tier Earbuds
Apple AirPods 4 with Active Noise Cancellation
See the Deal
The Newest iPad
Apple iPad (11-inch, A16, 2025)
See the deal
The Reimagined Running Classic
Nike Zoom Vomero 5 Shoes
See the deal
Black Friday Editor Picks
Barbour
Ashby Waxed Cotton Jacket
It’s the classic waxed jacket, and it’s the cheapest it’ll be all year. Get it, wear the heck out of it, pass it down to the next generation.
Madewell
The 1991 Loose Straight Jean
Of course, Madewell has covered all their bases. If you want something with a bit more room in the thigh and leg, try the loose straight denim.
Apple
AirPods 4 with Active Noise Cancellation
During the October Prime Day sale, the newest AirPods got their first big discount. We expect to see that price drop again soon, but you can already save a little on the retail price at Amazon.
Sony
PlayStation 5 Slim Console Disc Edition
If you’re already living that digital-only life, this is the quickest way to dive into what the PS5 has to offer—who needs discs, anyway?
Todd Snyder
Italian Wool-Silk Belted Topcoat
There’s never a bad time to save hundreds of dollars on a belted wool coat. Especially one that belts in a louche, dressing gown way, rather than a twee trench way.
Banana Republic
Cashmere Crew-Neck Sweater
When it doubt, you can never go wrong with cashmere—especially at discounts like these.
Great Jones
The Dutchess
The Dutchess’ punchy colors do as much heavy lifting as its stellar heat retention. A Cyber Week score that’ll earn permanent stovetop residency.
Moccamaster
KBGV Select
It’s hard to quantify how much joy my Moccamaster brings me each and every day.
New Balance
998 Core Rubber-Trimmed Leather, Mesh and Suede Sneakers
New Balance rarely discounts its beloved taupe and gray colorways. It’s a good idea to jump when they do.
Nike
Zoom Vomero 5 Shoes
A few factors can impact how comfortable a sneaker is, but none of those factors apply to the Vomero because it’s one of the most comfortable rides you could ever dream of.
Carl Friedrik
Palissy Weekend
A gentleman needs a high-quality leather weekender bag—especially when it’s this marked down.
Away
The Carry-On
The iconic Carry-On is Away’s go-to for quick trips (3–5 days), blending a clean aesthetic with smart functionality. Its durable polycarbonate shell and smooth spinner wheels make it as tough as it is stylish. Inside, you’ll find a compression system to maximize space, plus a hidden laundry bag to keep things neat.
Fashion Deals
Sitewide Black Friday Fashion Sales
Abercrombie & Fitch: Up to 50% off basically everything, including the shockingly good denim
Amazon: Up to 60% off wardrobe staples and basics
A.P.C.: Up to 50% off selvedge denim, still the best entry point into the raw-denim life
Banana Republic: Up to 40% off full-priced styles, cashmere very much included
Bespoke Post: Up to 60% off heritage wares, smart gear, and little upgrades
Corridor: Up to 30% off the NYC’s labels naturaly dyed, texture-happy staples.
Everlane: Up to 50% off low-key basics that make getting dressed stupid easy
Filson: Up to 25% off heavy-duty gear and heritage staples built to outlast whatever you throw at ’em
Huckberry: Up to 40% off rugged menswear, outdoor gear, and legitimately great homewares
J.Crew: Up to 40% off cold-weather staples, plus an extra 60% off sale styles
Levi’s: 50% off plus free shipping (and returns!), making it prime time to stock up on denim from the folks who invented the stuff
Madewell: Get 40% off your entire purchase with the code LETSGO
Mr Porter: Up to 60% off on designer grails and literally thousands of royally good threads
Nike: Up to 50% off sneakers, sweats, and training gear
Nordstrom: Up to 50% off fresh markdowns across the board, including designer clearance
REI: Up to 30% off trail-ready gear, cozy layers, and legacy outdoor brands
Skims: 30% off across the board, including our favorite everyday underwear
SSENSE: Up to 50% off in what’s arguably the biggest designer blowout of the year—thousands of labels, from culty independents to the mega-luxury heavy hitters
Studio Nicholson: Get 20% off a curated selection of current-season essentials
Timex: Get 30% off the dependable, everyday watches we always recommend
Todd Snyder: Get 30% off with the code BLACKFRIDAY
Sunspel: Up to 30% off some of the best knits in the game
Uniqlo: The “Thank You Event” is on, with deals on already-affordable fleece staples and other core basics
Banana Republic
Italian Melton Wool-Blend Top Coat
You want your top coat to be long as hell, and you want to be able to throw countless layers under it. This checks all those boxes, and most importantly it’s on sale right now.
Knickerbocker
Pacific Denim Shirt
If you put this one in the rotation now, you’ll have yourself a perfectly worn-in denim shirt come springtime.
Filson
Insulated Short Cruiser Jacket
The winterized version of one Filson’s all-time catalog classics (oiled Tin Cloth and a flannel lining are in play here) is discounted a whole lot at this very moment.
Levi’s
501 Original Fit Jeans
If there’s one garment that can really call itself the Original, it’s a pair of 501 jeans. They were great yesterday, they’re great today, and they’ll be great tomorrow. They might not be on sale tomorrow, but they’ll still be great.
Banana Republic
Leather Moc-Toe Loafer
I truly believe you’ll have a hard time crafting a bad fit when you throw on these joints.
Jacques Solovière
Mark Zip Boot
One of the best in the entire sid-zip genre have the potential to solve multiple boot-related quandries with a single order confirmation number.
Everlane
Luxe Merino Crew Cardigan
A merino crewneck cardigan that offers warmth and endless layering possibilities. That’s a winter win-win.
Randy’s Garments
Utility Cotton Ripstop Cargo Pant
The sort of white pants that become exponentially better the more trashed and thrashed they get.
Todd Snyder
Italian Flannel Pinstripe Wythe Sport Coat
Put simply: it’s damn near impossible to get more showstopping off the rack—and that’s before you factor in the 30% discount.
Abercrombie & Fitch
Rollneck Crew Sweater
Rollneck sweaters are a sort of coastal classic that is somehow both a little weird and a little chic. Wear one with a plain white tee peaking out from the neck or even a button-down to add to the preppy vibes.
Everlane
The Cabin Beanie
It’s getting chilly out there, folks, and a cold scalp is a sad scalp.
Madewell
Fringed Wool Scarf
Come winter, the wind can bite, which means you’ll want to protect your neck from the elements.
Grooming Deals
Sitewide Black Friday Grooming Sales
Blue Mercury: Up to 30% off with a spend-more-save-more setup starting at 20% off $200+
Kiehl’s: Up to 50% off best sellers, plus a free five-piece gift set on orders $125+
Malin + Goetz: 20% off sitewide with code EARLY20
Omnilux: Get $75 off one of our favorite LED face masks
Sephora: Up to 30% off select beauty favorites
Youth to the People: 30% off sitewide on everything from gentle cleansers to rich moisturizers
Armani
Acqua di Giò Eau de Toilette
This classic scent from Giorgio Armani is always in season. With top notes of citrus (bergamot, neroli, lemon) and a spicy, woody base, it’s the perfect spritz to take you from the office to the bar.
Crest
3D Whitestrips Sensitive At-Home Teeth Whitening Kit
It wouldn’t be a Black Friday list without some Crest Whitestrips. Pearly white inbound—for less.
Philips Norelco
OneBlade 360
We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.
Manscaped
Lawn Mower 4.0 Pro
For tackling hair no matter where it grows.
Omnilux
Clear
Omnilux Clear is one of the best LED masks we’ve tested—lightweight, comfy, and freakishly effective at calming breakouts and redness. If you’ve been LED-curious, Cyber Week’s your moment.
Malin + Goetz
Cannabis Eau de Parfum
Pretty much anything you get from Malin+Goetz is going to be top-notch, so when one of their most popular “grassy” colognes is on sale, it’s a no-brainer cop.
Tech Deals
Sitewide Black Friday Tech Sales
Amazon: Up to 45% off thousands of gadgets, tech products, and more
Best Buy: Up to 50% off TVs, headphones, and other gift-worthy tech
B+H: Various photography and videography equipment is marked down to help you save hundreds
Dell: Up to $750 off PCs, laptops, and tech accessories
Microsoft: Up to 50% off gaming consoles, tablets, and computers
Sonos: Up to 30% off the brand’s beloved WiFi-connected speakers
Beats
Pill
Dominate the park hang or beach day with this high-powered, high-quality portable speaker from Beats.
onn
65” Class 4K UHD (2160P) LED Roku Smart Television
If you’re still holding on to the TV you got in college, this is your sign to upgrade. This 65-inch Roku is ultra hi-def and super user-friendly, so it’s good for tech novices and veterans alike.
Apple
Watch Series 10
There’s no shortage of reasons Cupertino’s inaugural foray into the watch space made its counterparts in Geneva real nervous, and the Series 10 boasts all of them. There’s only one watch that helps you tap out a slapdash text, monitor your REM cycle, and clear out your inbox at the same time, and it’s on sale right now.
Bose
Ultra Open Bluetooth Earbuds
For premium sound and premium awareness, the Ultra Open earbuds from Bose are some of the best you can buy. Plus, battery life of up to 7 hours keeps you listening even during your longest workouts.
Apple
Macbook Air (13-inch, 2025)
This is a meaningful discount on the best all-around MacBook to buy (that just released in March). The 2025 13-inch Air features Apple’s blazing-fast M4 chip and an ultra-bright Liquid Retina display, making it a top-tier pick for most folks.
Apple
iPad (11-inch, A16, 2025)
The 2025 iPad (11-inch) is the newest base model and the one to buy if you want a tablet to do tablet things—stream, browse, read, or FaceTime. It runs on Apple’s A16 chip (same as the iPhone 15 Plus) for smooth, reliable performance.
Roku
Streaming Stick 4K
If your old TV can’t get apps like Apple TV, then a streaming stick lets you catch up on all the pop culture moments you’ve been missing.
Meta
Quest 3S
The Meta Quest 3S is the most accessible entry into VR right now—lighter, cheaper, and surprisingly powerful for the price. It’s wireless, easy to set up, and comes with enough power to play the hits without tethering you to a gaming rig. All in, a solid gateway into the metaverse.
Home & Kitchen Deals
Sitewide Black Friday Home Deals
Amazon: Home and kitchen deals over at the ‘Zon find steals marked down up to 45% off
Brooklinen: 25% off sitewide on everyone’s favorite DTC bedding brand
Coyuchi: 25% off sitewide, with free shipping on everything
Dusen Dusen: 25% off some of the most color-soaked, mood-lifting home and kitchen goods around
Cozy Earth: 25% off PJ sets, bedding, and all the ultra-soft staples
Faribault Mill: Up to 35% off the heirloom-grade throw blankets your couch actually deserves
Great Jones: Up to 50% off display-worthy cookware
Made In: Up to 30% off professional-grade cookware built to last longer than your current recipe rotation
Material Kitchen: 35% off sitewide on sharp knives and excellent daily-use kitchen tools
Our Place: Up to 35% off the brand’s Instagram-famous cookware staples
Parachute: 25% off some of the most comfortable and dependable bedding in the game
Target: Up to 40% off a grab bag of home essentials and kitchen must-haves
Made In
Carbon Steel Griddle
This griddle heats like cast iron but moves like a chef’s pan. Ideal for the home cook who wants pro-level sears without the heft.
KitchenAid
Deluxe 4.5-Quart Tilt-Head Stand Mixer
Few kitchen appliances are as iconic as this KitchenAid mixer. When you see that cherry red color on the counter, you know something good is about to come out of the oven.
Bissell
Little Green Machine Carpet Cleaner
The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)
Dyson
V11 Origin Cordless Vacuum
The Dyson V11 Origin is like the V8’s overachieving older sibling—more suction, smarter sensors, and a battery that goes the distance. It automatically adjusts power based on the floor, so you don’t have to think. If you’ve got pets, kids, or both, it’s made to keep up.
Brooklinen
Super-Plush Robe
This bathrobe is always a popular holiday gift, and this is your chance to pick it up for yourself (or a loved one) with a 25% discount.
Saatva
Classic Mattress
Senior commerce editor Ian Burke slept on a Saatva classic for years, and only gave it up because he needed to upgrade from a full to a queen. “It’s so supportive,” he says, “but at the same time, it’s soft in all the right places.”
Casper
Original Sleep Pillow
Casper’s Original Sleep Pillow is one of the best around thanks to its plush-but-supportive fill that keeps its shape night after night. If you’re tossing, turning, or waking up with neck pain, this is your upgrade—and it’s a great deal right now.
Dorai
Bath Stone
The ultimate functional bathroom decor ally in the fight against mold, mildew, and slips.
Fitness Deals
Sitewide Black Friday Fitness Deals
Bowflex: One of the most popular brands in home gym equipment has savings up to $600 off
Centr: All gym equipment, big or small, is up to 20% off
Goruck: For a discounted rucking bag, check out the brand’s End of Year sale
Hydrow: The brand’s popular rowing machines are $850, with savings even higher if you opt in for a bundle
Life Fitness: You know the brand, and for Black Friday you can take up to 20% new gym equipment from treadmills to cable machines
NordicTrack: Take $1,000 off a new smart machine, and if you bundle a few, you can save $2,200
Sunny Health: Take up to 65% off a new piece of at-home gym equipment
TRX: Discover the lure of TRX by getting 30% off your next purchase
NordicTrack
Commercial X22i Treadmill
The NordicTrack Commercial X22i is in a league of its own with a jaw-dropping 40% incline and 6% decline, making it perfect for serious trainers who want to push their limits. Add in unique features like the “Sled Push” and an impressively powerful fan, and you’ve got a beast of a machine that makes every workout feel like a challenge.
BowFlex
SelectTech 552 Adjustable Dumbbells
For anyone tight on space but looking for big on gains, the BowFlex SelectTech 552 Dumbbells are a game-changer. With a quick turn of the dial, you’ve got 15 sets of weights in one sleek package, adjustable from 5 to 52.5 pounds. Perfect for beginners or intermediate lifters, these dumbbells make strength training efficient—even if their bulk takes some getting used to for certain moves.
Optimum Nutrition
Gold Standard 100% Whey Protein Powder
ON’s Gold Standard protein is, as luck would have it, the gold standard of whey supplements. It’s our number one pick after having tested a ton of them, too.
VINSGUIR
Ab Roller Wheel
Do not, under any circumstances, look down upon this tried-and-true core-blasting classic. It will humble you.
TRX
PRO3 Suspension Trainer System
For all the body-weight apologists, there’s the TRX system. The PRO3 is the complete package, and it only weighs 1.7 pounds, so you can even take it on vacation.
Cellucor
C4 Sport Pre-Workout
This is a great entry-level supplement for anyone looking to try out pre-workout powders. It was my first tub, and it still gets the job done to this day!
Cyber Week FAQ
This year in the US, Black Friday is on Friday, November 28, a day after Thanksgiving. While that’s the official date, many retailers roll out deals throughout November. You can expect the biggest discounts to happen between Thanksgiving and Cyber Monday, but be on the look out for retailers to launch sales early.
Cyber Monday lands on December 1 this year, the Monday after Thanksgiving. Most brands keep the deals rolling through the week—but don’t bank on it.
Are deals better on Black Friday or Cyber Monday?
Black Friday and Cyber Monday both deliver stellar deals, but they play a little differently. Big-name retailers and legacy brands usually kick things off on Black Friday, while smaller DTC brands tend to hold their fire until Cyber Monday. Expect solid discounts starting around 20% off—and keep your eyes peeled for the coveted sale-on-sale action that’s become the norm in recent years.