Streetwear Brands To Watch: Pythia, Organic Garmentz, Ryo…

Plenty of streetwear brands come across our desk every single week. A lot of them look like everything else on the market right now. Some of them stand out from the rest of the pack. This week, Pythia, Organic Garmentz, and Ryoko Rain caught our attention. Whether you’re getting your closet ready for a new school year or just need some new pieces to elevate your fit pics, here are three Streetwear Brands to Watch.

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Organic Garmentz is a brand you go to when you need something kitschy and fun. Think a belt that looks like a measuring tape, pants with a tie and collar poking out of the waistband, or a wallet disguised as a traffic ticket. Our favorite is the cycling jersey, which expands the fashion jersey lane beyond the usual sports like football and soccer. Organic Garmentz doesn’t take itself too seriously. We need more of that. It knows how to have fun while still making pieces that flip a fit into a statement.

Pythia’s got one signature. It’s the star. You’ll spot it on their best-selling earrings, embroidered on colorful polo jerseys, stamped on mesh shorts, and front-and-center on their hats. The Los Angeles–based brand also leans into pastel-toned sweat sets and graphic pieces, keeping things playful and bright in a lane that usually defaults to muted tones. It’s a label for anyone who wants something easy to wear that’s instantly recognizable.

Ryoko Rain started in 2021 when founder Garrett James wanted to build a brand rooted in his Japanese heritage and family values. The name itself comes from his daughters’ middle names, Ryoko and Rain. The brand’s butterfly logo comes from that same idea of growth, change, and new beginnings. From there, the Orange County–based label took off with patterned mesh shorts that became a go-to for athletes. Since then, Ryoko Rain has grown into a full-fledged streetwear brand that’s dropped collabs with the LA Clippers and Angel City FC, while continuing to build a community around sport, culture, and storytelling.