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Check out Complex Shop’s Streetwear edit here.
The scope of streetwear is constantly expanding. With new brands popping up every day, the scene is more crowded than it’s ever been. All of the competition had made it even harder to break through. These are some of the rising brands that get our stamp of approval.
Discover More: Complex Shop’s Elevated Minimalism brands, Grunge brands, and “Chronically Online” brands, and our new arrival staff picks here.
If Stolen Arts isn’t on your radar yet, it should be. Founded by Darrian Scott, this brand turns your favorite childhood characters into bedazzled statement belts. It collaborated with KidSuper for its Fall/Winter 2025 collection, and its custom pieces have been spotted on the likes of Quavo, Kai Cenat, andKendrick Lamar. Most recently,the brand has expanded into ready-to-wear with embellished zip-ups, shorts, and more.
Seoul’s Thug Club is one of the loudest disruptors in Korea’s streetwear scene. The brand first went viral with its “Suck My D*ck” boxers in 2021. Its pieces take inspiration from military wear and workwear, but with a punk twist. Tapped by brands like Adidas and Gentle Monster for collaborations, and successfully debuting at ComplexCon last year, Thug Club’s influence continues to grow worldwide.
Co-founded by actor James Franco and designer Kyle Lindgren, Paly Hollywood flips Hollywood’s punk scene into eye-catching clothing. The brand is known for distressed knits, spray-painted graphics, and trucker caps. Its pieces feel like perfectly lived-in hand-me-downs and DIY creations. It keeps racking up big co-signs from A-listers like Justin Bieber and Travis Scott. Expect it to only get bigger as the year goes on.
Based in California, Ryoko Rain was founded by former athlete Garrett James in 2021 and named after his two daughters. The brand takes inspiration from Japanese elements and sportswear. From mesh shorts to puffers covered in psychedelic prints, it has it all.
Founded in 2023, Boredom Kills’ name comes from the idea of finding happiness offline. The brand critiques social media culture through punchy slogans and prints. You’ll find tees, sweats, and jackets that are easy to throw on, but still make a statement.
Founded by Amonte Potter in 2020, Starchain World is an accessories-focused streetwear brand. An unassuming wallet chain gets reimagined with iced-out shapes like dice, planets, and crosses. Each piece is handcrafted and released in limited runs.
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