Shein and Temu Announce Price Hikes in Response to Donald…

Shein and Temu are warning U.S. consumers of their fast-approaching price hikes.

The China-founded e-commerce giants made the announcement earlier this week, after President Donald Trump moved to impose sweeping tariffs on key U.S. trading partners. Shien and Temu — which are known to sell low-cost clothing, accessories, home goods, and cosmetic products — told customers the price increases are a direct result of the Trump administration’s foreign economic policies.

“Due to recent changes in global trade rules and tariffs, our operating expenses have gone up,” Temu wrote in a statement. “To keep offering the products you love without compromising on quality, we will be making price adjustment[s].”

Shein, which is now based in Singapore, released a nearly identical notice on its website.

“We’re doing everything we can to keep prices low and minimize the impact on you,” the statement read. “Our team is working hard to improve your shopping experience and stay true to our mission: making fashion accessible for everyone.”

Shein and Temu did not provide details on how much their prices will increase, but informed customers that the hikes will be implemented starting April 25 — just days before the “de minimis” exemption is eliminated. De minimis is a trade loophole that applies to Chinese and Hong Kong shipments valued at $800 or less. Trump’s decision to close the provision means low-cost shipments, like those from Shein and Temu, will now be subjected to tariffs and taxes. The executive order to end the trade loophole will take effect on May 2.

According to Bloomberg, Shein saw a 38 percent revenue increase during the first days of April, while Temu experienced a 60 percent jump during the same period. The outlet noted that the sales growth may have been a result of Trump’s tariff plan, as U.S. consumers are rushing to stockpile “products like makeup brushes and home appliances before tariff-led price increases set in.”

Social media users are now urging others to make their Shein and Temu purchases as soon as possible to ensure they get their products at ultra-low prices.

While some online retailers reassured customers they would see little to no changes in their shopping experience, Trump’s ever-changing tariff plan has led experts to believe that increasing prices are inevitable, as many companies are now bracing for what could be.

“You will definitely be paying more, there’s no question about that,” Santa Clara University professor Kirthi Kalyanam told ABC News. “In addition to that, customers should expect to see disruptions and delays because we don’t know exactly how this is going to be implemented over the next four weeks, six weeks.”