Saweetie Talks Her New NYX Campaign and Number One Beauty Tip

Saweetie is diving deeper into the makeup world with a glossy new campaign for NYX Cosmetics.

The Bay Area rapper is the face of NYX Cosmetics’s new Jelly Job lip gloss, partnership rooted in confidence. She calls the campaign “fun, confident, and delicious,” a tone that mirrors both her personality and the high-shine appeal of the launch.

Drawn to NYX’s fearless approach, Saweetie explains that the brand’s creative energy aligns with her own. “NYX is bold, creative, and doesn’t follow rules,” she says. “Makeup changes the energy. After that setting spray sets a beat face, I’m activated.”

This isn’t the first time that Saweetie has starred in one of NYX’s campaigns. In June 2025, she appeared alongside Paris Hilton in a series of photos and sketches for “If You NYX [Professional Makeup] You Know,” which highlighted the beauty brand’s pillars of professional quality, accessibility, and an extensive shade range.

When it comes to her go-to routine, Saweetie keeps it simple but intentional. Her favorite lip combo pairs NYX’s Lip Lingerie Lip Liner in Cuff Me with the Jelly Job gloss in Toast N’ Jelly, a duo she credits for making the look pop. And her number-one beauty rule? “Hydrate your skin or the makeup won’t respect you.”