MCM Goes Intergalactic In New Festive Campaign

This winter, luxury brand MCM takes festive dressing off the rails and into orbit, blending nostalgia, futurism and holiday escapism in a chrome-coated festive campaign celebrating the art of travel. Known for their playful approach to heritage and craftsmanship, the brand goes fully intergalactic in a new cinematic film that explores movement, innovation and imagination—turning the spirit of travel into something out of this world.

Titled From Munich To Mars, the campaign expands on MCM’s ongoing space-inspired story—a universe the brand has been building across recent seasons—with a new chapter: the Holiday Express. Directed by Baptiste Erondel and shot by Gul Obuk, the story follows a gleaming chrome train as it departs MCM’s home city and heads towards Planet Holiday. Think Snowpiercer meets The Polar Express, restyled through the brand’s signature Visetos monogram.

Reimagining festive travel through MCM’s uniquely playful and surreal lens, the film takes place across four distinct scenes. Beginning in a futuristic Munich Central Station, a nod to the brand’s roots, robotic porters and travellers prepare for departure. Among the standout pieces is the New Liz shopper, shown in fresh seasonal shades—a sleek rework of one of MCM’s most recognisable silhouettes.

From there, the Holiday Express launches into orbit—a chrome capsule carrying the brand’s signature Visetos designs, and four limited-edition charms twinkling like satellites.

As the journey unfolds, the grand banquet scene takes the story into surrealist territory—a dinner in zero gravity where the Aren mini bag, reimagined for Autumn/Winter 2025, and MCM’s Rabbot mascot share the spotlight amid suspended tableware and mirror-bright décor. Finally, the train lands on Planet Holiday, an icy dreamscape of monogrammed presents and silver-toned treasures. The Aren East-West shoulder bag and small Aren Rocket crossbody anchor the collection’s closing scene—festive, futuristic, and designed for those who travel with imagination and style.

True to MCM’s reputation for digital innovation, the story doesn’t stop at the screen, either, as fans can step inside the campaign through an interactive experience at the MCM site exploring each chapter virtually. Blending craftsmanship with imagination, Holiday Express captures the essence of modern luxury—playful, progressive, and always in motion.

Explore the MCM Holiday Express collection.