Jackson Wang set the tone at Louis Vuitton’s Fall Winter 2026 Men’s show in Paris with some new music.

At Tuesday’s presentation, the Chinese pop singer’s new Pharrell Williams-produced track “Sex God” featuring Pusha T premiered on the runway as models walked. Take a listen to the song below:

Pharrell also premiered several more unreleased tracks he produced. Alongside Jackson Wang’s premiere, Pharrell also introduced unreleased recordings including “Pray For Ya” by John Legend, “Disturbing The P” (feat. Pharrell Williams) by ASAP Rocky, “The One” (feat. Pharrell Williams) by Voices of Fire, and “Hit-A-Lik” by Quavo.

“Since joining Louis Vuitton, Pharrell has developed a new model for fashion presentation in which music is not an accompaniment, but a core creative pillar,” read a statement released following the show. “Each show is conceived as a fully immersive environment, where sound, design, smell, performance, materials and space are developed together to form a single experience.

“Drawing on decades of work across music, film and fashion, Pharrell approaches the runway as a site of world-building, using original music to shape emotional and physical response. The result is a multi-sensory experience designed to be felt as well as seen, and to resonate long after the show ends.”

The star-studded event featured the likes of Usher, SZA, Kai Cenat, and more in attendance. Chris Brown, Future, Quavo, and others were also spotted. Check out the list of attendees here.

The show continued Louis Vuitton’s recent history of debuting music, following earlier premieres such as Clipse’s “The Birds Don’t Sing” and “Chains & Whips,” both now nominated at the 2026 Grammy Awards.

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