Fruit of the Loom Offers Comfort and Style With New $200 Casual Cotton Suit

Fruit of the Loom might be known for its t-shirts, among several other comfort items, but the brand is now cashing in on men’s suits.

Traditionally known for its one hundred percent cotton undergarments and loungewear, Fruit of the Loom has just unveiled a $200 Athletic Formal Suit exclusive to Japan.

Designed by Keiji Kaneko, the heavyweight double-breasted jersey product is machine washable and made of 12 oz. cotton, which means it can be worn on a night out or to bed. The bagged suit immediately sold out upon release.

In an Instagram post, co-designer Kosuke Kambara explained, as translated from Japanese to English, that he “deconstructed a vintage jacket to create a master pattern and adjusted it to fit Kaneko-san.”

Kambara went on to call “Kaneko’s sense of balance was impressive,” complimenting his “classic” suit elements while “staying within the themes of Fruit of the Loom.”

“There are few opportunities to talk about his attention to detail, but this item is packed with more attention to detail and hard work than you might imagine,” he continued. “It will be released in limited quantities at select shops nationwide, but I hope many people will try it on.”

The garb, which has a four-button closure and widened lapel, has gotten rave reviews on social media from men who’ve shown interest in wearing it.

“This is the most Japan market take of an American brand thing I’ve seen so far,” one person wrote on X, while a second added: “I could see myself wearing this everyday. Why is there so little crossover between comfort and style?”

Menswear writer Derek Guy got into the details of the suit, writing a lengthy explanation on the suit and its materials.

“Lots of companies have tried doing pajamas that look like suits — for instance, Suitsy,” he began. “The reason why a suit or sport coat will never quite feel like pajamas — assuming it has been made well — is because it’s made from multiple layers of non-stretch materials. This includes a layer of body canvas that goes from your shoulder to the hem. Also, a layer of stiffer horsehair material to shape the chest.”

He continued: “Some tailors add a layer of felted domette to prevent the wiry horsehair material from sticking through. Depending on the desired silhouette, there may also be padding and wadding at the shoulder. These layers are then attached using pad stitching, which turns two-dimensional cloth into a three-dimensional form.” Guy then shared an image to better illustrate his point.