Eric Emanuel Unveils Seasonal Line With SS25 Ready-to-Wea…

Eric Emanuel is launching his first official seasonal ready-to-wear line with the Spring/Summer 2025 collection, marking a new era for the sportswear designer known for merging athletic heritage with modern streetwear. The SS25 debut reflects Emanuel’s signature blend of nostalgic Americana and sports-driven aesthetics, expanding beyond his staple shorts into a broader wardrobe.

This lineup introduces classic silhouettes reimagined with playful texture and color—from oxford button-downs and tie-dye overshirts to hand-knit shirt-and-short sets, cropped jerseys, chambray layers, varsity-style cardigans, and linen track pants inspired by old-school baseball uniforms. The SS25 offering emphasizes comfort, versatility, and bold seasonal expression.

To bring the new vision to life, Emanuel partnered with stylist Ian Bradley and photographer Menelik Puryear, creating a campaign that nods to late ’90s and early 2000s editorial nostalgia. The result is a lookbook featuring a diverse cast, celebrating the brand’s evolution while honoring its roots.

The first drop features Summer Cableknit Shorts & Zip-Ups in navy, green, and yellow; pastel oxford shirting; and linen track pants in new seasonal tones. A follow-up drop on June 6 will include striped knit shorts and button-downs.

The Eric Emanuel SS25 Collection will be available at ericemanuel.com.