Cult of Individuality and Dominican Rapper El Alfa Team Up for Limited Edition Collection

Cult of Individuality and rapper El Alfa are set to collaborate in honor of the brand’s 15th anniversary.

The streetwear brand, founded by musician and designer Ron Poisson in 2009, and the Dominican star are set to co-design a series of limited edition drops beginning in December.

Founded by musician and designer Ron Poisson, the brand has a history of music-inspired collaborations with music icons such as Guns N’ Roses, Jimi Hendrix, and Bob Marley. Cult of Individuality has been able to count on the long-term support from A-list artists including 50 Cent, Fat Joe, DJ Khaled, Chance the Rapper, and many others.

“Music has been at the center of the universe for the Cult brand since its inception. From rock, to hip-hop, and every genre in between, we have always aligned with ‘culture,’ which is in our name,” Poisson said in a statement made to Complex.

“El Alfa is a pioneer in music and has a distinctive fashion sense which will add greatly to our collaborations. We are very excited about working with him to deliver our brand to his international audience,” he added.

“I am the King of Dembow music and they call me ‘El Jefe,’ the boss. I have been doing this fashion shit for a long time,” Alfa, 33, also said in a statement to Complex, adding that this is his first fashion partnership.

“I was impressed with what Cult of Individuality was doing out here in streetwear and wanted to work with a team to make fly gear for my people and stuff I can rock,” he added.