Caitlin Clark closed out the year with a high-profile holiday moment, starring in a new Nike basketball commercial packed with celebrity cameos and brand milestones.

According to USA Today, the spot, which debuted at Christmas, places the Indiana Fever guard at the center of a polished, star-driven rollout featuring appearances from NFL brothers Jason Kelce and Travis Kelce, rapper Travis Scott, and comedian Michael Che.

Nike formally introduced Clark’s personal logo in August, marking a key step toward her eventual signature sneaker line. Her first whole signature shoe is expected to launch in 2026, a milestone that would place her in rare company among active WNBA players, alongside A’ja Wilson and Sabrina Ionescu.

At the time her logo was revealed, Clark described the moment as deeply personal, calling it “more than just a logo” and “a dream come true,” adding that it represented another way to leave her mark on the game.

Clark’s partnership with Nike is already one of the most significant endorsement deals in women’s basketball. She signed an eight-year contract reportedly worth $28 million in 2024, which includes a signature shoe component.

Until that line officially launches, Clark has primarily competed in Nike Player Edition models from the Kobe Bryant series, including the Kobe 5 and Kobe 6 Protro, which feature Cushlon foam and Zoom Air technology.

Those on-court choices have become part of her story. Clark broke the all-time NCAA scoring record while wearing Kobe 6s and later set single-game assist marks in the WNBA in special-edition Kobes.

Even with her 2025 season limited to 13 games due to injury, she averaged 16.5 points, 5.0 rebounds, and 8.8 assists, earning All-Star recognition in just her second year.

Nike executive vice president Ann Miller summed up the brand’s stance by saying Clark represents both elite performance and the spirit of the sport, adding that the company is “excited to take this next step together.”

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