9 Best Watch Brands for Women, From Affordable to Luxurious

The best watch brands for women, much like in the case of designer handbags or fine jewelry, aren’t just beloved for their dedication to construction, functionality, and durability; the lore they carry and the status they impart are just as important. “A brand’s reputation stems from heritage, innovation, craftsmanship, and cultural significance,” says Stephen Watson, contributing editor at Watches of Switzerland.

Truth is, we don’t need mechanical watches to tell time. Our phones and smartwatches do that for us in an instant, and with a far higher degree of accuracy. In today’s tech-dominated world, the presence of finely crafted ladies’ watches becomes a statement about who we are and what we value. “A watch is a forever object,” says Brynn Wallner, founder of Dimepiece. “If the watch is well made, it won’t disintegrate in a landfill and, with proper servicing, will keep the time long after all of our smartphones are hacked and we’re living off the grid during the apocalypse.”

Today, there are many more affordable brands bringing a touch of luxury at just a small percentage of the price of collector-beloved labels. If you’re looking to join the world of horology, we’ve curated a guide of our favorite brands, along with a handy 101 to peruse before making a purchase (big or small). When it comes to the best watch brands for women, it is always the right time to invest.

Featured in this article

The Stylish Work Watch

Fossil Raquel Bracelet Watch

Citizen Eco-Drive Corso Classic Watch in Two-Tone Stainless Steel

Best Value: Timex

Timex is a brand for the people. From 1854, when the company began as a clock manufacturer in Waterbury, Connecticut, it produced relatively affordable timepieces. It sold pocket watches for 35 cents and then partnered with the Walt Disney Company in the ’30s to create wristwatches that featured Mickey Mouse, one of the first examples of a brand collaborating with the entertainment industry. Today, the company manufactures a wide range of styles, including licensed collections from Versace and Salvatore Ferragamo. Plus, it’s readily available on Amazon.

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