8 Best Lipsticks for Older Women 2025, According to Makeup Artists

Testing notes: “This was impressive. It wasn’t too bold, just gave my lips a bit of a natural, nude tint. It also felt soft like butter going on my lips, and it stayed that way for hours. And my lip wrinkles didn’t look too bad either,” says Yisrael.

Best Drugstore: Maybelline Color Sensational Lipstick

• Pros: Hydrating; highly pigmented
• Cons: Transfers slightly

Our top drugstore pick, this creamy, hydrating lipstick smooths over mature lips like whipped butter. There’s no question why more than 43,000 Amazon shoppers have given it a perfect rating. It’s infused with shea butter to keep lips moisturized, and the hint of shine adds dimension—key for mature lips that may have lost volume.

Testing notes: “This is my favorite creamy lipstick,”says 70-year-old Glamour tester Rivkah Yisrael. “I love the color Blissful Berry even though it’s not something I would naturally pick up. It feels smooth on the lips, and my lip wrinkles are less prominent. I stared in the mirror for a long time because, well, I look cute.”

Best for Dry Lips: L’Oréal Paris Colour Riche Satin Lipstick

• Pros: Applies evenly; long-lasting; lots of shades available
• Cons: Transfers (onto teeth!); doesn’t blur lip wrinkles

This L’Oréal Paris classic has been making mouths pretty for 40 years. And, it’s a pick that we’ve been reaching for across generations. It looks good on younger and older women, and it has a hydrating formula that doesn’t flake, crust, or settle into lip lines. It also comes in dozens of rich shades, so there’s something for those who love to go bold and the lipstick wearers who tend to keep it subtle.

Testing notes: “The color got better over time, and it didn’t fade much. I’m not a lipstick lover by any means, but this felt nice, and the texture was so natural. I liked that it was easy to apply, but my daughter had to teach me a trick to fix the middle because it stuck to my teeth. Overall, though, I could see myself wearing this in the right shade,” Yisrael says.

Best Matte: Maybelline Color Sensational Lipstick, Matte Finish

• Pros: Intense color; doesn’t feel drying; non-transferable; low price
• Cons: Mistakes are hard to fix because it dries down quickly and stays put