25 Best Colognes for Men That Won Over Our Editors

When testing, we experimented with different application methods—from pulse-point spritzes to full-body mists—to see how each scent performed in real scenarios. We noted which ones lasted at least five hours with moderate sillage (strong enough for people to remember us by, but never overpowering), as well as those rare finds that lasted eight hours or more—even clinging to clothing for days.

We compared notes with fellow editors, fragrance experts, and even our friends and family to find ones that earned genuine compliments(Some lingered on clothing for days.)

We’ve spritzed, sniffed, and tested our way through the popular brands like Jean Paul Gaultier, Givenchy, Hermès, and Prada—plus modern classics from Gucci, Burberry, and Bvlgari—to find ones that redefine what masculinity smells like today. Whether it’s a sleek, unisex blend from Byredo, the sensual depth of Mugler and Christian Dior, or the fresh hit of Chrome Le Parfum, our editors tried it all. We also reached for power players like Montblanc, Cartier, and Guerlain, exploring how today’s fragrances blur the lines between strength and softness, confidence and subtlety—because smelling good has never been just one note.

And if you’re not sure where to start, a cologne sampler set is a great way to explore. Testing a few smaller vials helps you see how different notes—fresh, woody, spicy, or musky—develop on your skin before committing to a full bottle. The Men’s Fragrance Discovery Set and Sephora’s Cologne Sampler Set with Redeemable Voucher let you play the field—spritz, sniff, and see what actually sticks before committing to the whole bottle.