20 Best Prime Day Watch Deals 2025, Editor Picks Up to 52% Off

Once you finally get around to that snorkeling trip in the Caribbean, you’re going to need a watch as breathtaking as the crystal-blue waters—and we’ve yet to encounter an entry-level ticker as breathtaking as any from Seiko’s legendary line of sport watches.

Some watches lure you in with the promise of nerdy complications, or, like, a BMI-scanner that also lets you know how subpar your REM is. The Easy Reader takes the opposite track. Thanks to handsome—and above all, legible—Arabic numerals, Timex’s most pared-down ticker does exactly what it says on the box: tells time, and looks darn good doing it.

If you’re one of the brave few folks who committed to completing a marathon or a triathlon, this sweat-proof, water-proof, shock-proof Timex is the watch that’ll train you all the way to the finish line. It won’t yell out you for motivation, but it does have built-in timers and lap features to track your progress—so yeah, it’s basically a training coach on your wrist.

Most of you probably want a diver to time random, day-to-day stuff—like pasta-boiling instructions or how long it takes to commute—and while the Citizen Promaster Dive Eco-Drive Watch can certainly do all that, it’s also a totally legit, ISO-compliant dive watch that plenty of pros use. It’s got a cult following of dedicated wearers who swear by its solar-powered Eco-Drive (a.k.a. powered by any light source and never needs a battery). It also doesn’t hurt that it looks great on the wrist, has a classic four-o’clock crown and date window, and that iconic orange minute hand.

Oh, sorry, were you under the impression that a pitch-perfect dive watch as pretty as this would cost you at least one limb? Au contraire, our fellow light-of-pocket watch buff—Casio’s $50 riff might actually save you in a pinch. Sure, the hypnotic ocean-blue face steals the scene here, but don’t sleep on the cutesy marlin emblem by the six o’clock mark. Being wrong has never felt so right.

So you’re not an Apple guy but still keep a scrupulous eye on your step count—kudos, and no sweat. Garmin’s Vivoactive 5 is a small-but-mighty fitness tracker that boasts all the next-gen capabilities you’ve come to expect, minus the cumbersome heft of the brand’s running watches.

Timex’s aptly-named Weekender watch is a triumph of rugged minimalism, the type of ticker that looks just as home poking out from beneath a fraying denim jacket as it does accenting a textured linen suit. Handsome nylon strap, retro French-vanilla face, clean lines throughout? Now that, friends, is one hell of a way to spend your weekend.

By our calculations, if a titanium watch is good, then a Super Titanium watch ought to be several orders of magnitude better. However the math works out, it’s hard to argue with the no-nonsense looks and ethereal lightness of this one, to say nothing of the deeply discounted price.

Timex’s small-but-mighty Expedition Scout watch likely needs little introduction if you’re especially good at tying knots or pitching camp. But the bite-sized ticker’s true preserve might be on a regular ol’ grocery run, where it’ll elevate even your rattiest vintage tee and zip-off cargo pants. There’s beauty in simplicity after all, and this no-frills resin watch is the dictionary definition of simple.

The humble Seiko 5 Sports has comfortably held onto a top spot on pretty much every “best watches under $500 list” for years now. While it’s available in more flavors than Jelly Belly, this version stands out from the pack thanks to the addition of a GMT hand that can be set to display another time zone, making it a first-rate travel accessory, too.

Alongside trucker jackets, tie-dye tees, and huaraches, motorsports watches were among the greatest style hits of the late 1960s. This one captures all of the essential features of the genre, from the racing green dial and rally strap to the stopwatch function and tachymeter bezel.

The difference between an affordable homage and a shameless dupe is often a matter of knowing it when you see it, and there are plenty of both to be found on a scroll through Amazon’s watch marketplace. In the case of this Tank-style Seiko, which is as handsome as it is affordable (even more so if you catch it on sale), we’re prepared to rule on the side of the former.

If you don’t already own a G-Shock, there are plenty of good reasons to get one, from iconic looks to apocalypse-proof ruggedness to a mind-bogglingly diverse array of colors and styles. If, however, you need one more reason, check out the price of this Y2K-era DW9052.

Timex’s Q line offers watch geeks direct access to the brand’s archive of retro hits, including this dual-tone quartz beauty, a slightly less buzzy, significantly less pricy alternative to the ‘Pepsi’ Rolex GMT. The only thing more refreshing than cracking open an ice-cold can of soda on a scorching summer day? Wrapping one around your wrist.

A subtle-yet-sumptuous dial texture is the hallmark of many four-and five-figure watches (particularly those made by Seiko’s high-end cousin, Grand Seiko). This ticker, however, offers a similar vibe at a much more accessible price, with a dial that mimics the color and texture of paving stones in a Japanese garden.

For everyone who doesn’t have a Warhol or Lichtenstein on their wall (which is 99% of us), the Movado Museum Classic makes for a much more affordable alternative. Not only is its minimalist design on par with some of modern art’s greatest hits, an early version of this watch sits right alongside those legends in the MoMA’s permanent collection.

There’s no shortage of reasons Cupertino’s inaugural foray into the watch space made its counterparts in Geneva real nervous, and the Series 10—Apple’s 2024 update to its smash-hit wearable—boasts all of them. There’s only one watch that helps you tap out a slapdash text, monitor your REM cycle, and clear out your inbox at the same time, and it’s on a pinch-me sale right now.

This GQ Fitness Award winner is our top pick for running watches this year—and for good reason. “The Suunto Run is not the most advanced running watch out there, but that’s precisely why we love it,” Dean Stattmann writes. “Sure, you can turn on call or text notifications, but don’t expect to be able to pick up or text back—so you may as well just go ahead and turn those off. This watch is for getting lost in a flow state without, well, getting lost. In fact, at just 35 grams, it barely even exists—and yet, it’s loaded with best-in-class running features like dual-band GPS, interval coaching, and heart rate-based recovery tracking. And with well over a week of battery life—including runs—it’s about as low-maintenance as they come.”