10 Best Prime Day Cologne Deals 2025, According to GQ (2025)

The Maison that Margiela built might be best-known as a laboratory of cutting-edge, capital-F Fashion, but these days, its actual laboratory has carved out a niche of its own, formulating top-shelf scents under the Replica sub-label. This one harnesses the restorative nature of a mid-afternoon nap in the sun, and imbues it with a fresh burst of citrus to help you power through the rest of the day.

When Acqua di Gio dropped in the late ’90s, it helped cement Armani as a global emissary of high-flying Italian vibes. Three decades later, it hasn’t lost an ounce of its luster—bright citrus up front, with a soft, subtle finish that never fails to elicit approving sniffs at the office. This version updates the OG formula with key hits of bergamot, ginger, and rosemary, with a whiff of patchouli for added mystery.

L’eau D’Issey is fresh, crisp, lightly spicy, and one of our all-time favorite classic colognes for those reasons. But most importantly: Right now, it’s a damn steal.

This is one of senior commerce editor Ian Burke’s favorite late-night scents, with bold woody and spicy characteristics that come through with notes of cardamom, bergamot, lavender, and cedar.

This classic fragrance from British luxury fashion house Burberry is a classic men’s fragrance that’s great for the office, date night, and everything in-between. With top notes of bergamot, mint, sandalwood, and amber, it’s a definitive crowd-pleaser for every season.

Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.

The Italian fragrance gods at Acqua di Parma have spent nearly a century hawking low-key, high-quality scents. ADP’s wares rarely see the, uh, APD discount treatment, so snag a bottle of the brand’s summery Colonia formula while inventory lasts.

Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. It’s a reliable, invigorating, head-turning masculine scent that’s perfect for all scenarios and seasons.

Like CK One, Eternity was a smash the moment it hit stores in the late ’80s. Unlike it’s younger sibling, though, Eternity skews decidedly masculine, a fresh and woody formula invigorated with notes of sage, cedarwood, and amber.

Azzaro’s signature scent is bold, long-lasting, and built to turn heads. With spicy cardamom, sweet toffee, and warm amber wood, it doesn’t fade quietly. Go easy if you’re office-bound—but if it’s date night, blast those pulse points and swagger on undeterred.