The Buffalo Bills Just Debuted the Coldest New Jerseys in the NFL

Sunday night’s barn burner between the New England Patriots and Buffalo Bills marked the first of many notable NFL occurrences: The Pats won a game in Buffalo for the first time since 2021; New England quarterback Drake Maye secured the first signature win of his sprouting career; and the Bills wore their incredibly sick new jerseys for the very first time.

While the Bills did wind up taking a 23-20 L on national television, they at least did so in style. The all-white uniforms—part of Nike’s new “Rivalries” series, meant to be worn during heated divisional matchups—are officially dubbed the “Cold Front” and are meant to represent Western New York’s notorious frigidity. (Even if it was for Sunday Night Football against the hated Patriots, it still felt a bit strange that the Bills went to this look in early October, with the temperature sitting at a balmy 66 degrees at kickoff.) The franchise’s normal blue-and-red combination was put on ice—no pun intended—for a night, with zero stitches of red found anywhere on the uniforms.

Instead, the snowy white and arctic blue colorway did all the heavy lifting, alongside other modifications to the Bills’ standard aesthetic that really made the Cold Fronts go crazy. Chief among them: the metallic silver numbers, framed in a royal blue border, which really sang against the white fabric. The jerseys also featured “Buffalo” in all caps on the chest plate rather than the standard “Bills,” a nice homage to the city. Silver numbers on a white jersey is a rare but scintillating swerve, something we’ve seen the Raiders execute with admirable aplomb on their alternate unis.

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