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With the Super Bowl and Valentine’s Day looming, brands have prepped sneaker releases for both events.
Nike is re-releasing Deion Sanders’ Air Diamond Turf II this weekend on the eve of Super Bowl 60, while Jordan Brand is dropping a new Jordan 4 colorway ahead of next week’s Valentine’s Day. Other notable releases include Bape and Adidas’ “World Cup” collection, a release of the hyped Mind 001 mule, the Kobe 1 Protro, and the debut of the GT Cut 4.
Grab a closer look at this week’s best sneaker releases as well as how you can cop a pair below.
All products are independently selected by our editors. Complex may collect a share of sales from the links on this page if you decide to shop them.
Every Air Jordan Releasing in 2026
Price: $210
When: Tuesday, Feb. 3
Where: StockX.com, Nike SNKRS, and select retailers
What You Need to Know: The Nike GT Cut 4 will officially hit retail today in a striking metallic blue colorway. The standout design element of the silhouette is the tooling, which features a combination of a drop-in ZoomX 3.0 foam midsole and full-length Air Zoom Strobel cushioning.
Price: $210
When: Wednesday, Feb. 4
Where: StockX.com, Nike SNKRS, and select retailers
What You Need to Know: Nike is honoring The Forum arena in Inglewood, CA, with this latest iteration of the Kobe 1 Protro. Hidden details, such as the numbers printed behind the tongue, refer to the years the Los Angeles Lakers played at the arena before moving to their current Crypto.com Arena.
Price: $95
When: Thursday, Feb. 5
Where: StockX.com, Nike SNKRS, and select retailers
What You Need to Know: If you missed out on the initial drop of the Nike Mind 001 last month, the all-black colorway of the recovery mule is dropping this week. The model features 22 nodes on the soles, which are designed to press against your foot to activate sensory areas of the brain.
Price: $200 each
When: Thursday, Feb. 5
Where: Complex and select retailers
What You Need to Know: On and Sky High Farm Goods’ second footwear and apparel collection together is dropping this week and will be available on Complex. The sneakers include Cloud 6 and the Cloudrock Low and will release alongside co-branded t-shirts, shorts, hats, and socks.
Price: $145
When: Friday, Feb. 6
Where: StockX.com, Nike SNKRS, and select retailers
What You Need to Know: The latest Nike Book 2 colorway is one that pays homage to the classic Spiridon sneaker. The upper is constructed of a breathable mesh paired with a black mudguard and red metallic Swoosh on the sides.
Price: $170
When: Friday, Feb. 6 (SNKRS), Feb. 7 (Complex)
Where: StockX.com, Nike SNKRS, Complex, and select retailers
What You Need to Know: In the spirit of Super Bowl weekend, Nike is bringing back Deion Sanders’ Air Diamond Turf 2 on Friday. It’s worth mentioning that this drop will also be available on Complex on Saturday.
Price: $N/A
When: Saturday, Feb. 7
Where: StockX.com, Adidas Confirmed, and select retailers
What You Need to Know: Ahead of the World Cup this summer, Bape and Adidas are releasing a new collection this week that’s inspired by the upcoming global football tournament. The project features the Campus, the Samba, and the Adistar Hrmy, alongside a range of apparel pieces.
Price: $160
When: Saturday, Feb. 7
Where: StockX.com, Complex, and select retailers
What You Need to Know: Salehe Bembury and Puma are back with a new iteration of their futuristic Velum runner. This new “Magenta Gleam” colorway will be available at Puma stockists as well as on Complex this Saturday.
Price: $220
When: Saturday, Feb. 7
Where: StockX.com, Nike SNKRS, and select retailers
What You Need to Know: There’s no better gift to get your significant other than a new pair of sneakers, especially a pair of Air Jordan 4s. And Jordan brand has a new Valentine’s Day-themed colorway coming this Saturday, dressed in a simple sail and red makeup.
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