Nike ‘So Win’ Super Bowl Campaign Women’s Sports

Nike unveiled a new campaign during the Super Bowl yesterday, celebrating not only its roster of female athletes but also the continuing growth of women’s sports.

Narrated by Grammy Award-winning rapper Doechii, the 60-second spot highlights top female athletes including Sabrina Ionescu, Jordan Chiles, Caitlin Clark, Aryna Sabalenka, Sha’Carri Richardson, A’ja Wilson, Sophia Wilson, and others. The ad amplifies the energy surrounding women’s sports today through the tagline “So Win,” encouraging athletes to strive to be the best despite constantly being told they can’t be.

“At Nike, we make sure the athlete is at the center of everything we do, from product creation to storytelling,” Nicole Graham, Nike’s chief marketing officer, said. “We are at our best when we are representing the voice of the athlete and their voice becomes our voice. This brand anthem, featuring elite Nike athletes, is a perfect example of how we can inspire everyone to win, whatever that means for them.”

Nike also released a range of “So Win” t-shirts coinciding with the campaign that are available now at Nike.com for $45 apiece. Watch the ad in its entirety below.