Nike Says It’s Donated $7.8 Million in Product, Cash for …

Nike has donated $7.8 million in products and cash to help with relief from the devastating California wildfires.

In an email sent to Nike employees on Friday, Jan. 17, Nike executive Tom Peddie shared how the company is contributing to relief efforts in Southern California.
“We have provided $7.8M in financial and product donations, as well as contributions matched through our Employee Matching Gift Program,” Peddie wrote in the email, which was viewed by Complex. “This includes our initial $250,000 commitment from the Nike Foundation to the American Red Cross, who is working with the Los Angeles Red Cross on the ground in California.”

In addition to the $250,000 from the Nike Foundation, the company has donated $500,000 to the Los Angeles Fire Department Foundation, $500,000 to World Central Kitchen, and a further $500,000 to the American Red Cross. Employees of the company donated $50,000 in total, which Nike matched. The $6 million in product donations include Nike, Jordan Brand, and Converse clothing and sneakers through Good360.

“Our teams across Nike, Jordan Brand and Converse will continue working directly with the local community partners to best support impacted communities, by focusing on healing and mental health, and building back play, sport and creativity,” the email continued. “Thank you for continuing to support our communities and all those in need.”

Several major celebrities have helped relief efforts in the region, including Leonardo DiCaprio, who donated $1 million to help firefighters, displaced families, and rescue efforts. The Weeknd, who recently delayed his upcoming album and canceled a show at the Rose Bowl in Los Angeles, has also donated $1 million.

Many artists are banding together for the FireAid wildfire relief concert on Jan. 30. Billie Eilish and Finneas, Earth, Wind & Fire, Gracie Abrams, Green Day, Gwen Stefani, Jelly Roll, Joni Mitchell, Katy Perry, Lady Gaga, Lil Baby, Pink, Red Hot Chili Peppers, Rod Stewart, Sting, Stephen Stills, Stevie Nicks, and Tate McRae will all perform at FireAid. All proceeds will go to a nonprofit that will support rebuilding infrastructure and displaced families.