Nike Is Raising Prices in the U.S. Starting in June

Nike is raising its prices in the U.S., sneaker industry sources tell Complex. The price increases will range from $2 to $10 and go into effect starting in June.

Nike notified retail partners of the price hikes this week. Customers will see the price increases next month, and Nike’s retail partners will see their wholesale prices increase come July, when Nike’s Fall 2025 season begins, the sources said.

“We regularly evaluate our business and make pricing adjustments as part of our seasonal planning,” Nike said in a statement to Complex.

There are exclusions to the planned price increases, sources said. Jordan apparel and accessories, all kids’ footwear and apparel, and all footwear under $100 will not be affected. The Nike Air Force 1, a best-selling retro sneaker that currently retails for $115 in its most basic form, will not be affected.

Per one source, Nike’s exclusions were designed to keep its products affordable for “everyday consumers.”

The price increases will coincide with the start of Nike’s next fiscal year; Nike closes out its current fiscal year on May 31.

Nike’s decision to raise prices in the US comes in the wake of President Trump’s new tariffs, introduced in April, that threatened drastic increases in duties for dozens of countries. Among the initial reciprocal tariffs set in motion by Trump were increases of 46 percent for Vietnam, 32 percent for Indonesia, and 34 percent for China. Nike said in an SEC filing last year that roughly 50 percent of its footwear is made in Vietnam, 27 percent in Indonesia, and 18 percent in China.

The trade war has since cooled. In April, Trump announced a 90-day pause on the new tariffs for every country except China. Last week, China and the U.S. said they would reduce duties on each other’s exports as they continue negotiations over trade.

Complex’s sources said that Nike has not explicitly mentioned Trump nor his policies in rolling out the price changes, instead citing “expected inflation” and “economic conditions.” It has good reason to avoid invoking his name—the president blasted toymaker Mattel and Walmart this month after those companies warned that tariffs would lead to increased prices for consumers.