This Weekend, Save Big on New Balance 990's and Other Classic Models

Let me give you the nitty-gritty on sales. Companies that make good products—especially ones that care enough to make good products in the U.S.A.—don’t typically do sales. New Balance does good product. Its core line, all the 990’s and Made in USA or Made in UK stock, is off-limits. These are high-quality shoes that can, and will, sell for retail.

But New Balance can’t control its retail partners. Right now, those retail partners—Ssense, Champs, Zappos, and others—are offering us unheard-of deals on New Balance sneakers.

The reason for this is the New Balance dad-sneaker heat has cooled. But that’s true of all sneakers. The sneakerhead business isn’t churning like it was, and that means retailers will want to off-load a bit of product during sale weekends, like the one before this Presidents’ Day. But reader, you’re here because you, like us at Esquire, know that New Balance is beyond market trends. These are sneakers you can rock today until the end of your life. Don’t follow trends; buy well-made shoes. And when they’re on sale, buy them in multiples.

This Presidents’ Day weekend, these are the best New Balance sales we’re seeing. It’s a lot of classic models at unprecedented prices. If you don’t want to comb through the Internet yourself, this is the collection of all the best deals you’re going to find.