Last updated on 11/29/2024 at 12:54 PM: We added new products on sale and made sure everything was still in stock.

Thanks to the best Amazon Black Friday deals, pretty much the entire internet on sale right now. What do we mean by everything? Nearly all the gadgets, apparel, fitness tech, furniture, sex toys, grooming gear, and gifts you could possibly want are discounted right now. Amazon fired a shot across the bow of the online shopping world by starting the official Amazon Black Friday 2024 sale a whole week early, but today—a.k.a. Black Friday—is when the best of the best deals come out to play.

As of this writing, the Apple AirPods Pro (second gen) earbuds are cheaper than the just released AirPods 4, which are supposed to be the budget option. Sonos’s Black Friday pricing is also live at Amazon, as are discounts up to 60% on Amazon devices. The new Kindles? Your favorite Levi’s? Yup, they’re on sale, too. Read on for a quick download on Black Friday 2024, plus the best deals worth shopping now. So, fellow Prime members, get a jump on your holiday shopping with the top Amazon Black Friday deals.


The Best Amazon Black Friday Deals

  • The Best Earbuds Deal: Apple AirPods Pro 2, $249 $154
  • The Best Headphones Deal: Bose QuietComfort Ultra Headphones, $429 $329
  • The Best Grooming Deal: Crest 3D Whitestrips, $45 $28
  • The Best Fashion Deal: Levi’s Regular-Fit 505 Jeans, $40 $32
  • The Best Budget TV Deal: Amazon 50″ 4-Series 4K Fire TV, $450 $280
  • The Best Premium TV Deal: LG C4 Evo OLED 4K TV, $2,700 $1,496
  • The Best Apple Deal: Apple Watch Series 10 (GPS), $399 $329
  • The Best Kitchen Deal: Ninja Foodi Smart XL Pro 7-in-1, $370 $200
  • The Best Luggage Deal: Travelpro Platinum Elite Hardside Expandable Carry-on, $370 $277
  • The Best Sonos Deal: Sonos Beam (Gen 2) Soundbar, $499 $369
  • The Best Amazon Device Deal: New Amazon Kindle (16 GB), $130 $105

Looking for Something Specific?

Amazon Devices

Amazon

Fire TV Soundbar

If the new $1,000 Sonos soundbar with motion sound is out of your price range (and you’re definitely not alone), then snag this smart soundbar on sale instead. Bonus points if you already have Amazon smart home devices to connect it to.

Amazon

Echo Spot Alarm Clock

We expect this new smart alarm clock to go on sale intermittently ahead of Cyber Monday, so keep an eye on this listing for price drops. This multipurposes smart speaker will be a better alarm clock than your iPhone.

Amazon

Echo Dot

Like to ask Alexa about the weather before you start your day? Then invest in the most compact Echo speaker to date, the adorable Echo Pop. When it goes on sale, you can snag this speaker for just $18.

Amazon

Fire HD 10 Tablet

The new generation of iPads are more powerful than most laptops. That’s actually way more power than most people need in a tablet, so for more casual everyday use, try the newest Fire HD 10 tablet. It’s got a large HD screen that’s made for gaming and streaming, not to mention a ridiculous sale price of just $75.

Amazon

Fire HD 10 Kids Pro tablet

For kids that are old enough for a tablet of their own, the hardy HD 10 Kids Pro is extra durable. It’s also got straightforward parental controls and ad-free content for kids.

Amazon

Kindle Paperwhite Signature Edition (32 GB)

Lately, Prime Day discounts on Kindles have been… disappointing. But now that Amazon just released an entirely new generation of Kindles, and they just got their first-ever price drop as of November 21.

Amazon

New Amazon Kindle (16 GB)

You can buy the new 2024 edition of the Kindle for as little as $85, but we strongly recommend paying a tiny bit more for the version without lockscreen ads.

Fashion

Levi’s

Sherpa Lined Trucker Jacket

When it’s too cold to wear a standard denim jacket, break out the sherpa lined one instead.

Levi’s

501 Original Fit Jeans

An all-American classic right up there with Elvis Presley and Coca-Cola.

Calvin Klein

Cotton Classics 5-Pack Boxer Brief

These boxer-briefs are back in style and as great as ever, especially when you don’t have to pay full price.

Veja

V-12 Sneakers

If you loved Nike’s Killshot 2 gumsole sneakers (and we’ve all worn them at some point), try this more dressed up alternative from French footwear brand Veja.

Dr. Martens

Embury Leather Chelsea Boot

These aren’t your standard-issue Doc Martens combat boots, but they’ve still got the signature details you love about these shoes. Plus, you can look for more discounts as Black Friday draws near.

Lacoste

Short Sleeve Classic Pique Polo Shirt

We’ve lost count of how many celebs we’ve seen wearing this polo. If you aren’t swayed by celeb endorsements, then perhaps we can interest you in a 50% discount?

Frame

Modern Straight Jeans

You can’t find much in the way of designer denim on Amazon, but Frame is the exception to the rule.

Adidas

Lite Racer Adapt 7.0 Sneakers

Let’s assume you already have a pair of Sambas. If you need a pair of running shoes you don’t mind getting dirty in the winter muck, these black running shoes are half off at the ‘Zon.

Gadgets

Sonos

Sonos Beam (Gen 2)

Sonos timed its Black Friday to coincide with Amazon’s perfectly. The brand’s soundbar brings Dolby Atmos surround sound to your living room, letting you get the most out of your TV. Connect this speaker to other Sonos products for an even better experience.

Bose

QuietComfort Ultra Headphones

Not only do these Bose headphones offer best-in-class noise-cancellation and spatial audio, but they’re also the most comfortable headphones for sale in 2024. Nothing else even comes close.

Apple

AirPods Max Headphones with USB-C

We’ve been waiting a long time for the new AirPods Max, only for Apple to reveal they changed… the color. Well, that and a USB-C connection. A bit anticlimactic, but if you want the newest, most powerful Apple headphones, this the pair to buy.

Apple

AirPods Pro 2 Wireless Earbuds

On rare occasions, we’ve seen these earbuds dip below $170, but they’re now at a historically low price. Miraculously, they’re actually cheaper than the just-released AirPods 4 with ANC.

Oura

Ring Gen3 Horizon

For Black Friday 2024, the Gen3 version of the famous smart ring is at its lowest price ever at Amazon. Without wearing a mini computer on your wrist, this ring gives you real-time insights into your health.

Apple

Apple Watch Series 10 (GPS + Cellular, 42mm)

We don’t expect this smartwatch to get any cheaper come Black Friday, so fire away! The newest Apple Watch has a better battery and smarter insights into your sleep and fitness.

GoPro

Hero 12 Black Action Camera

The new Hero 13 action camera came out in 2024, and spoiler alert, it’s basically the same camera as the Hero 12. So, shop smarter and grab this award-winning action cam with a big markdown.

Anker

633 Magnetic Battery Pack for iPhones

Get this stocking stuffer while it’s 50% off. The only downside? You’ll have to find something else for your Android friends and family.

DJI

Osmo Mobile 6 Gimbal Stabilizer for Smartphones

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Sony

PlayStation 5 console (slim)

Remember when it used to be impossible to get to a Sony PS5 before the price gougers did? The COVID era truly was the worst. And while 2024 has its own problems, you can at least take solace in a rare price drop on the new PS5 Slim console.

Grooming

Calvin Klein

CK One Unisex Cologne

CK One is a lot of people’s first-ever fragrance, which is why it’s a smart gift idea for any younger folks fighting that puberty funk.

Hermes

Hermes Terre D’ Hermes

Hermes has been synonymous with French elegance for over a century, but this fragrance is one of their newer inventions. The fragrance features notes of bergamot, citrus, vetiver, amber wood, and patchouli, and the woodsy and aromatic scent is ideal for fall and winter.

Crest

3D WhiteStrips

Amazon usually waits for big sales to start to discount these best-selling whitening strips, but not this year. Catch them on sale weeks ahead of Black Friday and show up to Thanksgiving with a brighter smile.

Tushy

Fresh Bidet

Some brands always go on sale at Amazon for Black Friday, and Tushy is one of our faves. If you haven’t already been converted to the world of bidets, you’ve got absolutely no excuse.

Oral-B

iO Series 3 Limited electric toothbrush

Tired of getting lectured by your dentist? Or maybe you just hate the feeling of that hook they use to scrape away plague—shudder. Fight plaque yourself with this long-lasting electric toothbrush, now on sale at Amazon.

SolaWave

4-in-1 Radiant Renewal Facial Wand & Skin Therapy Serum

Even if you don’t need a red light therapy device for yourself, Solawaves make excellent gifts. During October Prime Day, the brand offered some rare discounts, and we expect more of the same on Black Friday. For now, this beauty wand bundle comes with the brand’s activating serum at a cool 40% discount.

Beau Domaine

Anti-Aging Face Serum

Beau Domaine is the luxury French skincare brand co-founded by Brad Pitt. And while I’m normally skeptical of celebrity skincare ventures, the Beau Domaine trio of products left me glowing. Packed with antioxidants, niacinamide, and patented anti-aging ingredients derived from grapes, this serum gives your skin a noticeable boost in just three to four weeks. For best results, the entire trio of Beau Domaine products is also 30% off for Black Friday.

Kiehl’s

Ultra Facial Cream with 4.5% Squalane

Is it time to re-up on your face moisturizer? Kiehl’s famous facial cream is now sold on Amazon. Filled with squalane and natural moisturizers, you can pick it up with a 34% discount and Prime shipping.

Panasonic

MultiShape Clean Cut Shaver Kit

The MultiShape is Panasonic’s god-tier multigroomer. At least, that’s what GQ’s grooming guys say. The combo pictured here does triple duty as a precision trimmer, electric toothbrush, and electric shaver, but bearded guys may prefer the Trim and Shave version, which is also on sale.

Jaxon Lane

Super Serum

Not quite ready for a retinol? Jaxon Lane’s excellent men’s anti-aging serum picked up a GQ Grooming Award when it was first released, and we’re still fans. It’s got vitamin C and niacinamide, but also the popular plant-based retinol alternative bakuchiol.

Headphones & Earbuds

Sony

WH-1000XM5 Wireless Noise Canceling Headphones

New headphones come and go, but this pair of cans from Sony is still one of the best, boasting superior audio, a stylish matte exterior, and 30 hours of playback time. (Oh, and there are plenty of deals bound to come through before the holidays.)

Apple

AirPods 4 Wireless Earbuds

Fresh off the assembly line, the newest AirPods come with and without noise-cancellation. If you want to grab them on sale, you’ll have to live without ANC. Still, they’re sweat and water-resistant, have a new Apple H2 chip, and run for 30 hours before zonking out.

Beats

Solo 4 Wireless Headphones

If you get a buzz from snagging a really good deal, then you should get a nice dopamine hit from this one. Not only do the new Beats cans pack 50 hours of battery, but for Black Friday they get a 50% discount, bringing them into budget territory despite the premium features. Just like AirPods, Beats headphones connect effortlessly to iPhones, but they also play nice with Android devices.

Beats

Studio Buds +

We can’t resist adding these transparent earbuds when we spot them on sale. Pro tip: We expect the price on these noise cancellers to drop even further in the weeks ahead.

Cardon

Sensitive Skincare Set

Cardon is a men’s Korean skincare brand that’s won numerous GQ Grooming Awards. This set comes with the brand’s cult-favorite sunscreen, a clay-based cleanser, and anti-aging moisturizer. I’ve tested and enjoyed all three of these products for GQ, and now you can try the entire trio.

Home & Kitchen

Dyson

V15 Detect Plus Cordless Vacuum

This isn’t just a cordless stick vacuum. It’s a status symbol. The Detect line uses a laser attachment to illuminate hidden dust bunnies and debris, bringing futuristic tech to an everyday cleaning task.

Vitamix

5200 Professional-Grade Blender

A professional-grade blender for creating professional-grade smoothies.

Technivorm

Moccamaster 79112 KBT Coffee Brewer

For Black Friday, one of our favorite coffee companies is offering 30% off all its coffee makers across all retailers. We’ve previously named this one of the best coffee makers on Amazon, and this is your chance to grab one on sale.

Ninja

FG551 Foodi Smart XL 6-in-1 Indoor Grill

When it’s not practical to fire up an outdoor grill, the Ninja Foodi lets you grill, bake, roast, and air fry meats and veggies without setting off any smoke alarms. This stainless steel appliance even has a built-in smart thermometer to make dinner that much simpler.

Ruggable

Ruggable x Jonathan Adler Washable Rug

We’ve been waiting for Ruggable’s collection with Jonathan Adler to go on sale, and it finallly has. Ruggable makes washable indoor and outdoor rugs, and now they come with Adler-inspired geometric designs.

Alessi

Tempo Dish Strainer

Alessi is an Italian houseware brand that makes some extremely giftable imported goods that are both chic and practical. Thanks to its circular design, the Tempo dish strainer is a smart pick for anyone with a small kitchen.

Alessi

Kettle

This whistling tea kettle has Italian chic flair, and its magnetic bottom makes it perfectly suited for induction stovetops now that we’re not cooking with gas.

Balmuda

The Toaster

This Japanese steam oven has found its way into a lot of foodie kitchens. Forget air fryers. In 2024, it’s all about steam.

Umbra

Bellwood Garment Rack

Regular GQ readers will recognize the Bellwood Bar Cart. That cart lends its minimalist aesthetic to this garment rack, which would come in clutch in studios, entryways, and other small spaces.

Umbra

Casa Tissue Box Cover

There’s not much of a discount on this adorable little tissue box, but we like it too much not to include it. This would also make an excellent White Elephant gift if you’ve got a $20 price limit.

Luggage

Travel Pro

Platinum Elite Hardside Expandable Carry-on

You can find a lot of cheap luggage on Amazon, but if you want a high-quality bag that’s a little more grown-up, go with Travel Pro. This luggage brand always offers big Black Friday deals, and some of its best bags are already on sale, like this slick-looking roller. At 21″, it lets you make the most of that overhead bin.

Herschel

Classic Backpack

A classic All-American backpack for a classic All-American sale.

Travelpro

Crew Classic Softside Expandable Checked Luggage

Travelpro aims to make bags that are flight attendant and pilot-approved, like this lightweight checked bag. The TSA lock, zippers, telescoping handle, and spinner wheels are all a step up from what you’d get with a budget Samsonite bag, and this luggage will be your travel companion for a decade to come.

Delsey Paris

Cruise 3.0 Hardside Expandable Luggage

This sophisticated spinner has a built-in indicator that warns you when your bag is overweight, sparing you from extra charges. How does it work? You’ll have to check the patent.

Tumi

Aerotour International Expandable

You can sometimes find Tumi discounts during events like Black Friday, and this year you can save $100 on a sleek black carry-on. It’s as big as it can be without getting gate-checked at the plane door.

Parvel

Aviator Carry-On Plus

Parvel offers an upgrade from the rest of luggage on Amazon, without bringing you into full on Tumi or Rimowa status. Think of it as business class, not first-class. Made with premium materials, this spinner fits into overhead bins with ease.

Baboon to the Moon

Go-Bag Small Duffle Bag

While Patagonia’s Black Hole duffel bags have given up their shiny exterior, the Go-Bag still has its signature glossy finish and bold primary colors. Lightweight, water-resistant, and filled with pockets, make it your go-to go-bag for short trips.

Delsey Paris

Helium Aero Hardside Expandable Luggage

This checked bag is discounted by so much for Black Friday that it’s currently cheaper than the smaller carry-on version. In any color, it’s a sleek and durable travel companion.

TVs

Amazon

50″ 4-Series 4K Fire TV

Alas, we don’t all have a $2,000 TV budget. If you just need a TV that’s good enough and smart enough, this Fire TV will do nicely.

Samsung

65″ Class QLED 4K QN90D

Samsung’s new generation of QLEDs compare favorably with OLED models, and they pack AI processors that optimize color, motion, and dialogue in real-time. Get this luxury TV while it’s on sale this holiday season—no need to wait.

LG

LG C4 Evo OLED 4K TV

There’s a reason this TV earned a callout in the GQ Tech Awards 2024: It’s the best TV of 2024 for most people. It’s got a stunning OLED display with premium video and sound, and it more than deserves pride of place in your living room.

Amazon

65″ Omni QLED Series 4K Fire TV

If you’re looking for a mid-range smart TV, this Amazon Fire TV really hits the sweet spot. This 65-incher is still relatively affordable, yet it comes with a Dolby Vision QLED display. It will even act as a smart home hub and speaker when you’re not busy streaming.

Amazon

Fire TV 32″ 2-Series

The $99 TV is back for October Prime Day. Part of Amazon’s own lineup of TVs, the pared-down 2-Series is still smart enough to take voice commands and handle all your streaming needs.

Samsung

The Frame 50″ Class QLED 4K Art TV

This is it: The best TV in the world. Samsung’s famed art TV has inspired a host of imitators, but none that can match its ultra-thin, glare-free, QLED display.

Deals To Watch

Amazon

Kindle Colorsoft Signature Edition (32 GB)

The new color Kindle is at the top of our Xmas wish list, and thus at the top of our Black Friday wishlist. We’re hoping to see a discount following its October 30 release, so cross your fingers for us.

Marshall

Monitor III Active Noise Canceling

If you love the smell, look, and feel of leather as much as you love your favorite music, then these headphones were made for you. New from Marshall, we’re reasonably confident they’ll get their first discount come Black Friday.

Beats

Studio Pro x Kim Kardashian

Love her or love her, Kim Kardashian is a massively successful entrepreneur, and her skin-tone Beats are worth the splurge. These cans got an October Prime Day discount, but we’re still waiting for a Black Friday price drop.

Sonos

Arc Ultra Soundbar

The new Sonos soundbar is a big step forward, with impressive surround sound, Dolby Atmos, dialogue enhancement, and unmatched spatial audio. We can’t promise this WiFi and Bluetooth soundbar will get a Black Friday discount, but here’s to hoping. (Sonos usually discounts its products on major shopping events.)

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