Puma Lawsuit Says Tiger Woods’ Sun Day Red Logo Is Too Si…

Puma is pursuing legal action over Tiger Woods’ Sun Day Red brand logo.

Golf Digest reported that the German company filed a notice of opposition claiming the logo for Sun Day Red, the brand launched by Woods and TaylorMade Golf last year, is too similar to its own logo.

The petition was filed with the U.S. Patent and Trademark Office to stop the golf brand, which focuses on shoes and apparel, from using the proposed logo in its branding and on its merchandise.

“Due to the confusing similarity of the marks and the identical, legally identical, or closely related nature of the goods and services of the parties, consumer confusion is likely between the Challenged Marks and the Leaping Cat logo,” the petition reads.

The silhouette of a jumping puma has been Puma’s logo since 1969. The Sun Day Red logo features a leaping tiger comprised of 15 lines, referencing Woods’ 15 championship wins.

In a statement shared with CNBC, TaylorMade responded to the challenge, saying, “We feel very confident in our trademarks and logos.” Gerben IP trademark attorney Josh Gerben said a settlement could be reached before the case goes to trial.

Woods announced the launch of Sun Day Red in February last year following the conclusion of his 27-year partnership with Nike.

Puma is the second company to file a notice of opposition against the golf legend’s endeavor. A case was previously brought forward by cooling product company Tigeraire, which also features a leaping big cat in its logo.

The company claimed that its logo was “unlawfully hijacked,” CNBC reported.

“The actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire’s long-standing protected mark, brand and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create,” the petition reads.