2 Chainz Wears $1.7 Million Jacob & Co. Watch for 2024 BET Hip Hop Awards Performance

2 Chainz made sure to rock a Jacob & Co. piece worth nearly two million during his recent performance as part of the BET Hip Hop Awards’ 2024 edition in Las Vegas.

Specifically, the College Park-born artist formerly known as Tity Boi opted for the Royal Tourbillon Baguette, valued at an estimated $1.7 million. Key specs for the watch in 18K white gold include a diameter of 49 millimeters, sapphire crystal with anti-reflective treatment, and water resistance up to 30 meters.

Get a closer look below.

2 Chainz’s BET Hip Hop Awards medley boasted performances of a slew of catalog highlights, including the Ye-featuring “Birthday Song” and the Mustard-produced “I’m Different,” both taken from his 2012 album Based on a T.R.U. Story. He also joined Juicy J for “Bandz a Make Her Dance,” originally pushed as a single the same year.

This isn’t Jacob & Co.’s first major hip-hop moment this year. In August, Jay-Z was reported to have become the “first to own” Jacob & Co.’s $340,000 Bugatti Tourbillon watch. At the time, HOV had recently been photographed wearing the grail in question at Fanatics Fest in New York City.

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