Moose Knuckles has made the decidedly wise move of once again enlisting none other than The Worm himself for their latest campaign.

Tuesday, the Canadian luxury outerwear brand rolled out its Fall/Winter 2024 campaign, led by Dennis Rodman. Back in 2019, the former NBA star was featured in another campaign for the label, making this a reunion of sorts.

Luis Alberto Rodriguez was behind the camera for the new images, which global artistic director Carlos Nazario represents the “culmination” of a larger vision set in motion earlier this year.

“The complete Fall/Winter 2024 collection represents the culmination of our vision for Moose Knuckles – a perfect blend of sophistication, functionality, and bold style,” Nazario said in press notes. “Working with Dennis Rodman has been incredible; his fearless approach to fashion and life embodies everything the brand stands for.”

Also making a Moose Knuckles return is Amelia Gray, who last month led a previous batch of Fall/Winter shots. See more below.

Image via Moose Knuckles/Luis Alberto Rodriguez

Rodman models

Image via Moose Knuckles/Luis Alberto Rodriguez

Rodman models

Image via Moose Knuckles/Luis Alberto Rodriguez

Rodman models

Image via Moose Knuckles/Luis Alberto Rodriguez

Ameila Gray pictured

Image via Moose Knuckles/Luis Alberto Rodriguez

In 2023, Complex named Rodman one of the best-dressed NBA players of all time. Revisit the full list here.

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