Anta Acquires 29 Percent Stake in Puma for $1.8 Billion

Anta has reached an agreement with Groupe Artémis to acquire a 29 percent stake in Puma. Both sportswear brands announced the acquisition this week.

Anta will be paying the French billionaire Pinault family and its Groupe Artémis investment company a total of $1.78 billion for its stake in Puma. For Anta, it says that this deal is part of its strategy to strengthen its reach in the global market. While this acquisition does make Anta the largest shareholder of Puma, the Chinese sportswear brand says it has no plans to make a takeover offer for the German company.

“Anta aims to empower Puma to fully realize its brand potential and its heritage to create long-term value for global consumers and stakeholders. We see this as a vote of confidence in Puma and its strategic direction,” Puma wrote in a press release.

In Puma’s latest Q3 2025 earnings report, the brand posted weaker sales and declining revenue, down 10 percent, with a net loss of about $74 million. Since Anta announced its acquisition, Puma shares soared to as high as 20 percent.

Anta’s deal to acquire 29 percent in Puma is expected to close by the end of this year.