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You can have a beautiful watch or an affordable watch, the saying goes, but you can’t have both. Luckily, the Cyber Monday watch deals have never heard anybody say that. Thanks to a glut of competing sales across the web right now, you can take your pick from hundreds of enviable tickers of every genre from some of the most reputable brands and retailers on the planet.
So set your timers, folks: Black Friday may have come and gone, but there are still plenty of discounted tickers with your dollars. We’ve already clocked decent savings on a who’s who of GQ-approved watches, including the requisite Timex and Casio models, along with a couple of big-name brands we’re genuinely stupefied to see on sale.
Whether you’re after a sleek dive watch, a rugged field watch, a vintage-inspired everyday watch, or an office-friendly dress watch, if you can’t find an irresistible deal on it right now, you might not be searching hard enough. Keep scrolling to ogle two-dozen-ish of our picks, and make moves quick before the deals waltz out the door for good.
Want more savings intel? Start with our guide to the best Cyber Monday clothing deals, then make moves to GQ’s all-in-one master list of every Cyber Week deal that matters.
The Best Cyber Monday Watch Deals to Shop Now
Timex Q Timex 1975 Enigma watch
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Armitron Sport Digital Chronograph watch
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Bulova Hack watch
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Citizen Tsuyosa 37 watch
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VAER R1 Chronograph watch
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Amazon
You know the house of Bezos as your one-stop destination for air fryers, VR headsets, and multipack socks, but Amazon’s watch department has an equally enticing array of goodies to tempt your “buy now” finger. If you didn’t pull the trigger on Prime Day, now’s your chance to score that G-Shock you’ve been eyeing.
Bulova
Credited with creating the world’s first electronic watch and putting the first ads of any kind on radio and TV, Bulova was one of the biggest names in watches for much of the 20th century. Now owned by the Citizen Group, they remain a go-to for affordable vintage reproductions of every kind.
Citizen
This century-old Japanese brand was founded on the principle of creating good-looking and reliable watches that everyday folks could afford. As its diverse lineup of automatic and light-powered Eco Drive models now clearly demonstrates, they’ve more than made good on that ambition.
Nordstrom
In addition to the latest drops from the likes of Vuori, Reigning Champ, and Carhartt WIP, Nordstrom has a surprisingly robust selection of brands and models in its watch department. Better still, this week you can get a bunch of ‘em at Nordstrom Rack-level discounts.
Timex
After more than 170 years in business, you’d think Timex might be ready to rest on its laurels. Fortunately for anyone who loves stylish yet affordable watches, the stalwart American brand seems to be only getting better with age.
Vaer
Since launching in 2017, this SoCal-based indie has been absolutely crushing it with its affordable lineup of vintage-inspired, ocean-ready tickers. If you’re after a WWII field watch, a 60s-style chronograph, or a classic diver, you won’t do much better for the price.
Cyber Monday Watch Deals FAQ
Glad you asked, bud—though if you’re here, you likely have an inkling already. This year, Black Friday falls on November 28, the morning after Thanksgiving. By then, of course, the tryptophan will have long worn off and you’ll be ready to engage in what this great American tradition is really about: online shopping.
A word to the wise: in the lead up to 11/28, many of 2025’s best “Black Friday” deals have already gone live. (So much so, in fact, that GQ Recommends compiled a handy guide to them for your easy perusal.) On the day itself, though, expect far steeper discounts than during the week prior—along with a few old-school stragglers who refuse to slash prices until the actual holiday is upon them.
My, you’re a nosy little bugger, aren’t you? (We kid, we kid.) Cyber Monday falls on December 1, so you’ll have a full weekend to ruminate on the deals you forgoed approximately three days before it. There’s no guaranteeing every item you bookmarked on Friday will still be on sale come Monday, but if it is, chances are it’ll be a few percentage points cheaper. Exciting!
Do Apple Watches go on sale for Cyber Monday?
Well, shoot, man—your guess is as good as ours. We don’t have direct access to the number-crunchers in Cupertino, but we’ve already clocked at least a few half-decent Apple Watch bargains on third-party vendors like Amazon and Best Buy, including a rare steal on the latest model. We can’t promise that the discounts will go much stepper, but we can promise to let you know if and when they do. So do Apple watches go on sale for Cyber Monday? In a word: yes—but watch (heh) this space for more news on that front.
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