Moncler Grenoble Launches Fall/Winter 2025 Campaign

Moncler Grenoble has unveiled its Fall/Winter 2025 campaign, photographed by Mario Sorrenti. The campaign features Olympic snowboarder Chloe Kim, Brazilian alpine skier Lucas Pinheiro Braathen, actor Vincent Cassel, and supermodel Amber Valletta, per Hypebae. The collection blends city-inspired fabrics including denim, suede, flannel, and gabardine.

The brand will also be the official sponsor of the Brazil Olympic Committee during the opening and closing ceremonies and the technical sponsor of the Brazilian Snow Sports Federation’s alpine ski team. Lucas will be wearing Moncler for the upcoming Winter Olympic Games.

A key highlight this season is the introduction of technical denim developed in Kojima, Japan, offering windproof, waterproof, and breathable functionality while preserving indigo depth and natural drape.

The redesigned denim jackets and pants include professional-grade details such as AquaGuard zippers, RECCO reflectors, full seam taping, and dedicated ski pass pockets, with PrimaLoft Gold Active insulation providing warmth and lightness, per Oui Speak Fashion.

The campaign connects to the live runway showcase held in March 2025 at Courchevel Altiport in the French Alps.

Moncler Grenoble’s signature puffer jackets evolved this season through combinations of corduroy, velvet, and wool paired with GORE-TEX canvas and four-way stretch nylon patchwork. The après-ski offering includes chalk-white suede and shearling outerwear, layered mélanges of mouline wool and long-hair shearling, plus Aran knits and Fair Isle patterns, according to Oui Speak Fashion. Snowboarding legend Shaun White also contributed a limited-edition WHITESPACE × Moncler Grenoble snowboard, with 200 serial-numbered boards available in blue and red or black and white colorways.