Last Updated at 7:00 a.m. ET: It’s the second and final day of Amazon’s Prime Big Deal Days, and the fashion deals are still going strong. Turns out, a fall edition of the Everything Store’s mega-sale isn’t overkill—it’s the perfect excuse to restock your closet with cozy-weather staples.

We get it: clothes shopping on Amazon can feel like a fool’s errand. But dig deep enough and you’ll strike gold—like yesterday’s haul, which included the Baracuta G9, Merrell’s Jungle Mocs, heavy hitters from Gap and Madewell, and the basics upgrades from the likes of Levi’s, Calvin Klein, Dickies, and Russell Athletics.

And it appears like there’s plenty more where that came from. For the next 24 hours, we’ll be keeping this page stocked with the best menswear deals from the church of Prime. And if you’re hunting for more ways to stretch your hard-earned money, you’ll wanna peruse our coverage on every worthwhile Prime Big Deal Day deal.

GQ-Approved Prime Day Menswear Deals

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The Forever Classic

Lacoste Short Sleeved Ribbed Collar Shirt

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Image may contain: Clothing, Underwear, Coat, and Skirt
The Iconic Skivvies

Calvin Klein Cotton Classics Boxer Briefs (5-Pack)

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The Retro-Doused Sneaker

Reebok Club C Vintage Sneaker

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Prime Day Basics Deals

Russell Athletic

Dri-Power Fleece Pullover Hoodie

The most low-key hoodie in your closet might also be the hardest-working. This one wicks sweat, holds its shape, and zips up with no drama. Russell’s been in the game for over a century for a reason.

Calvin Klein

Cotton Classics Boxer Briefs (5-Pack)

Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than Prime Day.

Calvin Klein

Cotton Classics 3-Pack Undershirts

Is it really a surprise to anyone that the brand that makes one of our all-time favorite pairs of underwear also makes a great undershirt?

Hanes

Cotton Tank Undershirts (6-Pack)

These Hanes ribbed cotton tanks are lightweight, moisture-wicking, and come in a budget-friendly multi-pack. Great as undershirts—or solo when the heat makes anything more feel downright unreasonable.

Champion

Crewneck Sweatshirt

A sturdy, no-frills classic from Champion that does exactly what a sweatshirt should. Heavy enough for chilly days, light enough for layering—your year-round go-to.

Champion

Powerblend Open-Bottom Sweatpants

Among our favorite sweatpants ever, GQ senior commerce editor Avidan Grossman notes: “Champion is the first name in high-quality, low-cost sweats.”

Hanes

BeefyT T-shirt (2-Pack)

Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.

Comfort Colors

1717 Heavyweight Tee

The Comfort Colors tee is a heavyweight champ—thick, soft, and garment-dyed for that perfectly faded look. It’s the kind of shirt that gets better with every wash and feels like an ol’ favorite out the gate.

Tommy John

4″ Second Skin Boxers (3-Pack)

We’ve tested a lot of boxer briefs, and Tommy John’s Second Skin consistently ranks among our favorites. They’re silky-smooth, breathable, and stay put without riding up—a rare trifecta. Multiple testers called them the most comfortable pair they’ve ever worn. If you’re due for a top-drawer refresh, start here.

Polo Ralph Lauren

Boxers

Polo boxers might not have the cache of Calvin Kleins, but they aren’t far behind. This pack includes 3 pairs of Ralph’s iconic undies for only $40. Good luck finding that price anywhere else.

Comfort Colors

Short Sleeve Tee

Comfort Colors tees are as close to vintage as it gets, minus hunt. Thick cotton, rich colors, and a broken-in feel.

Goldtoe

Crew Socks (6-Pack)

Six pairs of plush, cushy socks with a just-right crew length and classic athletic ribbing. Stock up once and forget about buying socks for, like, the next year.

Joe’s USA

Joe’s USA Ringer T-Shirt

A good, plain old ringer tee done right. Soft cotton, contrast trim, nothing fancy—just a classic worth tossing in your cart (and wearing all year).

Champion Men’s 9″ Lightweight Lounge Shorts

These are the kind of shorts you wear when you’re taking a mental health day to recharge.


Prime Day Fashion Deals

Lacoste

Short Sleeved Ribbed Collar Shirt

If there’s one shirt worth picking up on Prime Day, it’s Lacoste’s signature polo, done up in a now-legendary cotton pique fabric that has endeared it to prepsters and punks in equal measure.

Levi’s

501 Original Fit Jeans

You only need three things to be stylish: a good white T-shirt, a nice pair of shoes, and the one and only original blue jean. We’ve seen the 501s go as low as $30, but that’s quite rare. This is still a great deal if you’re looking to reup on a new pair.

Obey

Laurel Flannel Shirt

Flannel season is upon us and it helps to have a steady rotation of cozy options at your disposal. This one from Obey is thick, supremely soft, and perfectly relaxed for easy layering.

Dickies

874 Work Pant

The 874s have been holding it down for decades—tough as nails, crisp as ever, and still the cheapest way to look like you know what you’re doing.

Levi’s

Long Sleeve Rugby Shirt

Rugby shirts are having a serious moment—and for good reason. Levi’s take keeps the look timeless with crisp stripes and sturdy cotton.

Baracuta

G9 Modern Classic Jacket

The G9 is as timeless as it gets. Baracuta’s iconic Harrington jacket has been worn by everyone from McQueen to Beckham, and this version nails the fit and finish.

Wrangler

Western Work Shirt

The denim snap shirt that built the West—and half our favorite outfits this year. Wrangler’s Western classic still fits like a dream and ages like good whiskey. Yeehaw optional.

Madewell

1991 Loose Straight Jeans

White jeans in the summer is a staple and these cream-colored five-pockets have a loose fit to let the air circulate to keep you cool.

Gap

Gap Cashoft Quarterzip Sweater

Gap’s Cashoft Quarter-Zip blends cotton and nylon for a cashmere-like feel—soft, smooth, and surprisingly luxe for the price. The perfect layer for the fall temps ahead.

Lacoste

Lacoste V-Neck Organic Cotton Sweater

The iconic polo gets all the glory, but this Lacoste V-neck deserves equal shine. Classic, refined, and yes, still rocking that little crocodile right where it counts.

Levi’s

Cotton Barn Jacket

A rugged layer with a little farmhand swagger, Levi’s barn jacket nails that in-between-seasons sweet spot.

Wolverine

Men’s Work Shirt

We can’t decide if we love it or hate it—but either way, it’s crazy discounted. Sometimes a deal’s just too good to overthink.

Adidas

3-Stripes Tricot Opem Hem Track Pants

Fulfill your lifelong dream of becoming the swaggy track coach, all from the comfort of your couch.

Adidas

Essentials Warm-Up 3-Stripes Track Top

Ted Lasso will never return (or will it?), but you can bask in this football-approved kit and keep the ball moving.

Gap

Gap Long Sleeve Boxy Flannel Shirt

It’s flannel season, boys. Gap’s boxy long-sleeve version—with a spread collar and dropped shoulders—nails that laid-back look.

Gap

Gap Baggy Fit Denim

Gap’s baggy fit proves what we’ve been saying for a while: Gap jeans are surprisingly good. The fit’s relaxed but not sloppy, with sturdy denim that breaks in just right.

Colortone

Spider Tie Dye T-Shirt

Add some zest to your everyday basics with this hand-dyed tie-dye T-shirt. At nearly 40% off, we recommend stocking up on your favorite colors.

Wrangler

13MWZ Cowboy Cut Original Fit Jeans

The Wrangler 13MWZ is the real-deal cowboy jean, cut straight from the rodeo circuit and tough enough to ride fence all day. High rise, zero stretch, full yee-haw energy.

Brooks Brothers

Non-Iron Stretch Pinpoint Collar Dress Shirt

A workhorse dress shirt with pedigree. Brooks Brothers’ non-iron pinpoint stays crisp all day, with just enough stretch to keep you comfortable.

Calvin Klein

Extra Fine Merino Wool Blend V-Neck Sweater

The easiest way to channel heartthrob energy? This Calvin Klein V-neck. Knit from extra-fine merino wool, it’s soft, sleek, and smooth enough to charm anyone in range.

Lands’ End

Fine Gauge Cotton Cardigan

It’s cardigan season again, and this one from Land’s End is as timeless as they come. Soft, sturdy, and built for layering.

Faherty

Legend Sweater Shirt

All hail the classic CPO shirt, may its simplicity and utility forever keep you swaggy. This updated version builds upon the OG and updates it in a sweater-like material fo rthe utmost coziness.


Prime Day Shoe Deals

Reebok

Club C Vintage Sneaker

The Reebok Club C is one of the most underrated and understated sneakers out there. But it’s that restraint that makes them just plain cool.

Converse

Chuck 70 Low Sneakers

The Chuck 70 is an all-timer—undefeated, unbothered, and as versatile as ever. Born on the basketball court and adopted by every cool subculture since, it still goes with everything you own.

Hunter

Chelsea Rain Boot

Hunter’s Chelsea boots take the brand’s iconic rain silhouette and streamline it into an everyday staple—sleek, durable, and just ready for downpours.

Merrell

Jungle Leather Slip-Ons

The Jungle Mocs are one of our favorite fugly sneakers in that they are practical and weirdly, well, ugly. They slip on easy, feel incredible underfoot, and go with just about everything.

Wolverine

I-90 Boots

Wolverine’s burly Chelsea boots are built like a tank and look like a dream.

Wolverine

Mens Work Wellington Boot

Other Wellies could never—at least not while looking this handsome. Wolverine somehow made a barn-ready boot you could wear to brunch and still get compliments.

Puma

Court Classic Vulc Shoes

A true court classic—clean lines, easy comfort, and Puma’s signature formstrip design on the side.

Puma

Easy Rider Sneakers

With a seriously cool throwback look and an icy cool colorway, Puma’s Easy Riders are the hidden gem of the sneaker world and you won’t have to worry about other people jacking your style.

Cole Haan

Pinch Penny Loafer

It’s nigh impossible to flub an outfit with a pair of penny loafers, especially when these Cole Haan joints exist. And for this price on Prime Day? That’s what we call pinching pennies.

Brooks Brothers

Campus Loafer

Of course Brooks Brothers makes a “Campus” loafer—it practically invented the campus uniform. This one’s sleek, sturdy, and classic enough to make you feel like the big man on campus (again).

Reebok

Classic Leather Sneakers

They don’t call ’em classics for nothing. Reebok’s OG leather sneakers still deliver that perfect mix of retro cool, cushy comfort, and everyday wearability.

New Balance

997 Sneakers

Every generation has its New Balance and for the hip Millennial crowd, it’s the 997.

Justin

Tobias 12″ Western Boot

These western-tinged boots are a slick deal that doesn’t discriminate—city slickers and real-deal cowboy boys are all welcome.

Dr. Martens

1461 Soft Toe Oxford Work Shoe

The 1461 Oxford blends the brand’s iconic silhouette with work-ready durability. It’s cushy, slip-resistant, and tough enough for long shifts—but still sharp enough to wear off the clock. A true all-day, everyday shoe.

Sperry

Authentic Originals Boat Shoes

Boat shoes are undeniably one of the most controversial trends of the summer. Why not spark some conversation?

Eastland

Falmouth Four Eye Camp Moc Oxford

If the boat shoe craze has you intrigued but you can’t fully dive in, try out these moccasin lace-ups instead.


Prime Day Accessory Deals

Carhartt

East West Tote Bag

If you thought Carhartt’s work pants were durable, wait til you see what they can do with a tote bag.

Lands’ End

Open Top Canvas Tote Bag

The Lands’ End Open Canvas Tote looks a lot like a certain iconic bag (coughs L.L. Bean) and honestly, it does the trick. Sturdy, roomy, and ready for beach days, errands, or laundry hauls.

Oakley

OO9238 Fives Squared Rectangular Sunglasses

A bunch of Oakleys are marked down for Prime Day, but this pair’s our favorite. The Fives Squared nail that low-profile, high-performance look Oakley built its name on.

Ray Ban

Wayfarer

It doesn’t get any better than the OG Wayfarer from Ray Ban. These iconic shades come in a wide range of colors and pair well with everything from your summer grubbies to dressed-up date nights.

Le Specs

Don’t Cha Sunglasses

A throwback to the ’90s is always a good idea. Le Spec’s rectangular acetate joints seem perfect with a ratty graphic tee, big baggy jeans and perhaps … some flip flops.

Dickies

Double Prong Leather Work Belt

This Dickies belt will hold up your fits—literally. Made from tough, full-grain leather with a double-prong buckle that means business, it’s built to last a lifetime of wear.

Perry Ellis Portfolio

Braided Leather Belt

Behold, a belt that has it all: woven leather, silver-toned hardware, a western flair, and a damned good price tag to boot.


Prime Day Watch Deals

Timex

Easy Reader Watch

Some watches lure you in with the promise of nerdy complications, or, like, a BMI-scanner that also lets you know how subpar your REM is. The Easy Reader takes the opposite track.

Seiko

Essentials Watch

The Seiko Tank-style watch toes the line between homage and dupe—but this one lands firmly in the former camp. It’s sharp, affordable, and even better if you catch it on sale.

Timex

Waterbury Classic Chrono Watch

The Waterbury nails the dress watch basics: clean dial, leather strap, and just enough vintage flair. At 40mm, it’s an easy fit on most wrists—and a no-brainer if you want sharp looks without the splurge.

Citizen

Garrison Super Titanium Watch

By our calculations, if a titanium watch is good, then a Super Titanium watch ought to be several orders of magnitude better. However the math works out, it’s hard to argue with the no-nonsense looks and ethereal lightness of this one, to say nothing of the deeply discounted price.

Timex

Expedition Scout 40mm Watch

There’s beauty in simplicity after all, and Timex’s small-but-mighty resin watch is the dictionary definition of simple.

Timex

Weekender Analog Dial Watch

Timex’s aptly-named Weekender watch is a triumph of rugged minimalism, the type of ticker that looks just as home poking out from beneath a fraying denim jacket as it does accenting a textured linen suit.

Seiko

5 Sports SSK005 Watch

The Seiko 5 Sports has long ruled the under-$500 watch game. This version adds a GMT hand for tracking another time zone—making it a first-rate travel companion, too.

Seiko 5

Automatic Sports Watch

Once you finally get around to that snorkeling trip in the Caribbean, you’re going to need a watch as breathtaking as the crystal-blue waters—and we’ve yet to encounter an entry-level ticker as breathtaking as any from Seiko’s legendary line of sport watches.

Timex

Q 38mm Watch

Timex’s Q line offers watch geeks direct access to the brand’s archive of retro hits, including this dual-tone quartz beauty, a slightly less buzzy, significantly less pricy alternative to the ‘Pepsi’ Rolex GMT.

Seiko

Presage Watch

With a dial that mimics Japanese garden stones, this Seiko delivers Grand Seiko-level texture and elegance—without the five-figure price tag.

Apple

Watch Series 10

An affordable Apple Watch, this model comes with GPS for enhanced outdoors and sports tracking. It’s crack-resistant, is IP6X-certified dust resistant, and is water resistant up to 50 meters.

Apple

Watch Ultra 2

Built for athletes who treat trail maps like suggestions, the Apple Watch Ultra 2 packs 72-hour battery life, enhanced safety features, and pinpoint GPS. Whether you’re deep in the backcountry or just logging miles before sunrise, it’s built to go the distance.


Prime Day Clothing Deals FAQ

What is Prime Big Deal Days 2025?

Every year, Prime Day lands in July. This year it stretched across a full four days, from Tuesday, July 8 through Friday, July 11. But starting in 2022, Amazon introduced a sequel event in the fall: Prime Big Deal Days. It’s been back every October since, and in 2025 it returns on October 7 and 8.

Expect steep cuts on basics (white tees, polos, denim), activewear, sneakers, and outerwear. Brands like Levi’s, Calvin Klein, Dickies, and Lacoste tend to unload a lot of inventory, while big-ticket electronics from Samsung, LG, and Sonos headline the markdowns. It’s also a sneaky-good time to start on your gift list—the Everything Store even has a dedicated Holiday Gift Shop, perfect if your holiday gifting strategy is typically panic and prayers.

What are the best menswear brands on Amazon?

For affordable fashion across the board, Amazon’s got the goods. If you’re after basics, look to tried-and-true labels like Gildan, Calvin Klein, Russell Athletic, and Kirkland Signature. On the footwear front, you’ll find everything from Adidas sneakers to Red Wing boots to Allen Edmonds dress shoes. The watch selection is equally stacked, with classics from Casio, G-Shock, Seiko, and even the occasional Tag Heuer. And when it comes to sunglasses on Amazon, don’t sleep on Ray-Ban, Chimi, and Oakley. And with more and more inventory from Shopbop (Amazon’s fashion-focused subsidiary) making its way onto the platform, Amazon’s menswear lineup is deeper than you’d expect.

How long do the deals last?

Prime Big Deal Days 2025 officially kicks off on Tuesday, October 7 at 12:01 a.m. PDT and runs straight through the strike of midnight on Wednesday, October 8. So you’ve got two full days to scoop up as many markdowns as your cart can handle.

Do Prime Day deals change each day?

Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.

Do I need to be a Prime member to shop Amazon Prime Day?

Yes, you must be an Amazon Prime member to access Prime Big Deal Day’s exclusive deals. If you’re not yet a member, you can sign up for a 30-day trial.

Do other retailers participate in Prime Day?

Prime Big Deal Days is an Amazon-exclusive affair. But plenty of other retailers like to ride the coattails with their own competing sales. We’ll keep you posted on the best ones happening at the same time.

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