Filson, America’s Preeminent Flannel-Maker, Makes a Damn-Near Perfect $100 Flannel

Filson ain’t the only name in the flannel game. For more superlative fall button-ups, check our guide to the best flannel shirts.

If you’ve ever found yourself looking for a rugged carry-all with a very confident warranty and a pleasantly vintage vibe, you’re probably familiar with Filson. For well over a century, the Seattle-based outfitter has equipped heritage menswear types with burly tote bags, nigh-indestructible jackets, and blanket-soft flannels, all at a price that belies the quality involved.

We’re on-the-record fans of most everything the brand makes these days, but the lattermost category might be the most underrated—and this season, Filson’s flannels are better than they’ve ever been.

The house-speciality Alaskan Guide flannels shirt, for example, boasts a three-decade-deep pedigree that basically ensures you’ll wear it for as long, right until a pesky grandkid inevitably pinches it from your closet, when it’s got battle scars and weak spots and is, in a general sense, utterly perfect.

Frankly, that degree of longevity shouldn’t come as much of a surprise, considering a flannel’s role in your wardrobe come fall, and how indispensable that role is once it’s been carved out. In that way, a flannel isn’t dissimilar to, like, a favorite coffee mug: humble, reliable, and somehow imbued with the power to brighten up an otherwise mundane day by availability alone.

With the Vintage Flannel work shirt available and at your disposal, you’ll revel in the coziness of that heavily brushed twill interior and its assertive overall weight, regardless of whether that reveling is coming in the middle of a DIY home-improvement project or in the booth of the diviest (complimentary) bar in your neighborhood.

And because all the styles crush and those styles happen to come in (literally) dozens of colors and patterns, you could theoretically create an entire rotation from the assortment and no one would really know you were wearing the same couple of shirts.

All of which is to say: Flannel Season is indeed upon us, folks, and for the last century or so, Filson has been doing ‘em better than most. So do yourself a favor this time around—don’t overthink it.