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A car is an extension of one’s aesthetic choices, so it makes sense that over the years automobile companies have partnered with fashion brands in an attempt to create something special. Over the last couple of years we’ve been inundated with these partnerships, whether it’s Porsche tapping Aimé Leon Dore to produce a car and capsule collection, or Mercedes-Benz working with Virgil Abloh on multiple concept cars. But this isn’t a new concept. Gucci made limited-edition Cadillacs way back in the ’70s. Versace created its own Lambos almost 20 years ago. Here are some of the best fashion car collaborations over the years.
When: 2006
At the Paris Motor Show, Lamborghini unveiled its classic Murcielago model, which is no longer produced, but with a twist. This one was a Versace edition that had Versace’s meander pattern at the base of the car doors, an interior that included black and white seats embroidered with the Versace Greco design, a Gianni Versace logo plaque in the seats, and Versace luggage. Only 20 of these cars were made in both black and white. Because of that, ones that go up for sale can cost from $197,000 to $223,000. This car is one of the rarest Lamborghinis ever produced. —Aria Hughes
Year: 2025
Slawn’s artwork seems to find its way onto everything right now. For the 2025 British Grand Prix, he was tapped by the VCARB F1 team to reimagine its cars. While it was awesome to see the London-based artist’s work on display on such a big platform throughout race week, VCARB racers Isack Hadjar and Liam Lawson both crashed before finishing the race on Sunday. The disappointing results dampen the moment just a bit. —Mike DeStefano
Year: 2018
The fashion mood boards all love this one, so we’re sure you’ve seen it dozens of times. Back in 2018, Stüssy outfitted a BMW E36 M3 race car in a forest green paint job covered in logo hits. The car was driven by Evan Clark at the Auto Club Speedway in California. Clark actually won the ST3 division. Stüssy even immortalized the whip with a T-shirt in 2023. —Mike DeStefano
When: 2019
Bape founder NIGO decked out plenty of his own cars in ABC Camo over the years, but this official collab actually came after his departure from the brand. The Japanese brand first partnered up with Formula 1 in 2018 when it celebrated its 25th anniversary. It wrapped a car in its signature camouflage as part of a special installation at Omotesando Hills in Tokyo. Along with the camo, the car also featured recognizable Bape branding like shark faces, ape heads, and “93” script to mark its founding year. A year later, Bape and F1 furthered their partnership with an even better custom race car. This time, Bape opted for a much more vibrant pink ABC camo wrap that was unveiled at the Shanghai International Circuit aheads of F1’s 1,000th race. —Mike DeStefano
When: 2019
Manny Khoshbin, a real estate magnate and car collector based in California, was searching for something super exclusive and expensive, so he reached out to Bugatti and Hermès to create a one-of-a-kind automobile. The partnership resulted in a limited-edition Bugatti Chiron accentuated with Hermès details including the Craie off-white paint, the cashmere fabric on the door panels, a horseshoe grill, and several branded badges throughout the car. The one-of-one car is worth an estimated $3 million. —Aria Hughes
Year: 2020
Throughout his career, Daniel Arsham has made his signature eroded sculptures and even Hot Wheels toy cars inspired by the Porsche 911. In 2020, he actually created a drivable version of his dream car dubbed the 930A. The exterior is covered in logos for some of the brands that Arsham has collaborayed with like Apple, Dior, and Rimowa. The artist executed something that felt equal parts nostalgic and futuristic. —Mike DeStefano
When: 2020
Virgil Abloh’s first collaboration with Mercedes-Benz that was centered on its iconic G-Wagon. The car was never mass-produced for sale and resembled a work of contemporary art rather than a functioning automobile. It was titled “Project Geländewagen” and sought to celebrate the legacy of the model, which is one its oldest luxury cars still in production today. Abloh teamed up with Mercedes-Benz chief design officer, Gorden Wagener, to completely reimagine the car’s exterior and interior. They stripped the G-Wagon of nearly all its parts. The car had no headlights, tail lights, side windows, or backseats. They even replaced the door handles with leather pull tabs and painted the car’s exterior in a glossy—but incomplete—white paint. The car was then outfitted with racing elements that included large racing wheels and a Mercedes-Benz steering wheel from the brand’s Formula 1 cars. Although the actual car was never sold or widely produced, Sotheby’s auctioned off a 1:3 scale model of the vehicle that sold for $201,600. All proceeds from the sale went to Virgil Abloh’s Post-Modern Scholarship Fund. —Lei Takanashi
When: 2024
Kith’s first BMW collaboration came in 2020, but the best work from the partnership was an M1 that debuted in 2024. The restoration project resulted in a one-of-one 1981 M1 covered in a special Techno Violet paint job. The grey leather interior was customized with Kith’s monogram pattern. It was displayed at Art Basel Miami 2024 alongside a matching Kith x BMW XM concept car and the rest of Fieg’s BMW collection. The throwback look and unique color scheme made this one an instant standout. —Mike DeStefano
Year: 2021
Drake’s affinity for Chrome Hearts culminated in this custom Rolls-Royce Cullinan that the brand created especially for the rap superstar back in 2021. The one-of-one Cullinan was initially put on display at the Miami Institute of Contemporary Art before Drake added it to his garage. The entire interior is covered in quilted black leather and gothic cross patterns. The center arm rest is adorned with silver Chrome Hearts hardware. On the exterior, the iconic Rolls-Royce hood ornament has been replaced with a trio of crosses. The rims have also been modified, a custom set of chrome Chrome Hearts crosses complete with “Fuck You” engraving. Chrome Hearts is known for crazy accessories, but this has to be one of its wildest creations. —Mike DeStefano
Year: 2021
There may be nobody else on this list more deserving of his own bespoke car collaboration than Arthur Kar. The vintage car collector has built a reputation over the years as a dealer to some of the industry’s biggest names. When Nigo and Kid Cudi wanna whip a luxury car around Paris for the weekend, they call him. His love for cars even led him to start his auto-focused streetwear brand, L’Art de L’Automobile, in 2011. So, when his brand revealed an official collab with Porsche on the 968, it was definitely a watershed moment. It was full circle, too. One of Kar’s first jobs in the auto industry was as a mechanic at a Porsche garage in Lebanon when he was 16. The vehicle itself was designed to help celebrate the 968’s 30th anniversary and was displayed at a collaborative exhibition in Paris from Sept. 30 to Oct. 3. The convertible featured a pearl green paint job with matching accents on the interior and rim covers. Other elements included custom-branded tail lights and Tag Heuer watches installed on the dash. While the car didn’t receive an official release, there was a capsule of apparel that was delivered alongside the special project. —Mike DeStefano
Year: 2025
KidSuper’s Mercedes-Benz is certainly the most imaginative car collab we’ve ever seen. Debuted as part of the brand’s SS26 presentation in Paris, the whimsical take on the CLA looks like a Codename: Kids Next Door vehicle. Features include turbine wings, hot air balloons, and a briefcase tacked on to the outside of the driver’s side door. Of course, this thing isn’t street legal, but it’s a great art piece. It’s amazing to see what Colm Dillane is able to create with no boundaries. —Mike DeStefano
Year: 2025
As part of his Moncler Genius collaboration, Nigo turned the luxurious G-Wagon SUV into an all-terrain vehicle built to withstand the great outdoors. Key design elements include a visible yellow gas canister at the rear, tartan plaid interior, and a removable quilted top. If you’ve been following Nigo throughout his career, you know he’s always been a car junkie. It’s no surprise that this collab went this crazy. —Mike DeStefano
Year: 1979
Car collabs are commonplace now, but Gucci was doing this way back in the ’70s. The Seville was one of Cadillac’s most luxurious models at the time. Gucci elevated it even further. Its tasteful additions included monogram print on the vinyl roof and seats. Gold details came in the form of a double G hood ornament, branded hub caps, and logo placements on the steering wheel and dashboard. Buyers also got a five-piece set of Gucci monogram luggage. Not bad.
It’s believed that only 200 of these were produced and less than 10 currently remain. The oldest car on our list also happens to be one of the most elegant. —Mike DeStefano
When: 2020
One of Aimé Leon Dore’s most consistent collaborators has been Porsche. Over the past five years, the brand has crafted five custom Porsches accompanied by a collection of matching clothes. The best of the bunch is still the first installment, the 964 Porsche Carrera 4. The vehicle, which would become Santis’ personal mode of transportation following the launch, featured a clean white exterior with small details like a custom red pegasus by the gas cap and co-branded logo badge installed on the trunk. The star of the show is the bespoke interior crafted entirely of light brown Schott leather and navy blue Loro Piana houndstooth wool. ALD really kickstarted the streetwear car collab trend back in 2020. Few have done it better. —Mike DeStefano
Year: 2023
It had to be the Virgil Maybach. Based on the Project Maybach show car designed by Abloh and Mecedes’ Chief Design Officer Gorden Wagener, this two-toned S-Class was limited to just 150 total units. Stars like Drake and Lewis Hamilton own one. Hellstar co-founder Sean Holland even famously traded six figures worth of Hellstar gear for one. If that doesn’t articulate this car’s grail status enough for you, we don’t know what will. One of Abloh’s last creations before his death in 2021 was also one of his best. —Mike DeStefano
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