The Best Towels on Amazon Are a Boon for Your Wet Bod

Finding the best towels on Amazon is one of those weirdly difficult tasks you don’t realize will be a pain until you’re forced to choose between two seemingly identical options. One will simply move water from one part of your body to another. The other will absorb and remove that water with ease. How do you choose the latter and stay far, far away from the former? Easy—just follow this guide.

Like shopping for the finest bed sheets, you don’t have to go far to find buttery soft bath towels, and Amazon’s exactly the place to pick up some fresh ones. Plus, with Amazon Prime Day right around the corner (July 8-11 this year, but who’s keeping track?), you can ensure everyone in the house is swaddled only in the finest terry, waffled linen, or Turkish cotton for less. (And you can snag some early Prime Day sales and sweet menswear deals right now, too.)

The Best Towels on Amazon, According to GQ:

The Best Towels on Amazon: Brooklinen Super-Plush Bath Towels

Brooklinen

Super-Plush Bath Towels

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Pros

• A best-selling thick towel that has a soft feel
• Extra fluffy, soft feel that’s very absorbent
• Multiple color options

Cons

• Not the fastest quick-dry bath towels
• Some reviewers say they don’t hold up in the wash

Brooklinen’s Super-Plush Towels are the best towels in the world right now, full stop. The good-for-you news is that, much like a whole bunch of breakout direct-to-consumer brands that built their name on selling, um, direct to consumers, Brooklinen’s pivoted to offering its stuff on Amazon. (See also: Our Place, Harry’s, and TUSHY.) Multiple GQ editors have tried these super-absorbent towels, and until you take the plunge, you won’t understand what you’re missing. They’re ridiculously thick, large bath towels. They’re oh-so-fluffy, yet they dry surprisingly quickly, considering how plush they are. Bottom line: If you’ve got the money, just buy them already.

What Amazon Reviewers Say: “Instant love: After our first use we LOVED these towels! They’re super soft and absorb water instantly. I now appreciate the thinness too, since they dry quickly overnight and aren’t damp in the mornings.”

The Best Towels with Colorful Options: White Classic Luxury Cotton Bath Towels

White Classic

Luxury Cotton Bath Towels

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Pros

• Oversized design so that you can fully wrap yourself in them when you get out of the shower
• Cost-effective option for those looking for a few towels at once
• Plenty of colors to choose from

Cons

• Reviewers report that they unravel after a few washes
• Reviewers say they don’t dry as quickly as other options

If you’re outfitting your whole home or guest bathrooms with new towels, then you’ll want to find ones that offer a good cost-to-comfort ratio, which explains why these Turkish bath towels have some 11,000-plus mostly enthusiastic reviews. And even though the hegemony of millennial gray bathrooms has most of us living a monochromatic bathroom existence, we do appreciate that these towels come in dozens of different colors to help freak your bathroom decor a little. Heads up that these are the smallest bathroom towels (by a few inches) that we picked.

What Amazon Reviewers Say: “Very fluffy, very absorbent: These towels are reasonably large, fluffy, and absorbent. Very like hotel towels (which is why I got them, they even have that hotel towel smell). They’re not particularly lightweight, but that isn’t a minus to me. One towel arrived with malformed stitching. I sent a photo and short e-mail to their customer service, and they sent a new one with no hassle.”

The Best Beach Towels on Amazon: Ben Kaufman 100% Cotton Velour Towels

Ben Kaufman

100% Cotton Velour Towels

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Pros

• Extra large beach towel for seating or drying off
• Colorful options that you can choose from
• Cost-effective for those looking to buy for a family

Cons

• Not sold separately
• Reviewers say they generate a lot of lint in the dryer

Oh, you wanted color. In a recent GQ guide to the best beach towels (RIP summer), Amazon only placed one option: these colorful cotton velour towels. Priced at just $10 each, these oversized beach towels are made using fast-drying combed ring-spun cotton. If these towels are a bit too colorful for you, then we also like the brand’s striped beach towels.

What Amazon Reviewers Say: “Vibrant colors: Perfect heaviness, vibrant colors, great quality, now if only they would offer this in a 40 x 70 size…surprisingly not too much lint in dryer after first wash, that’s a good sign.”

The Best Thin Bath Towels: Brooklinen Classic Turkish Cotton Bath Sheets

Brooklinen

Classic Turkish Cotton Bath Sheets

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Pros

• The most absorbent towels from the brand
• Quick drying
• Oversized bath sheet

Cons

• Not the best option for those who like fluffy towels

They may be thin, but they’re no less mighty. This towel set from Brooklinen is made of 100% cotton and still has a 550 GSM that is sure to be as absorbent as it is light. They’re also a larger size that will feel accommodating while still drying quickly due to their relative thinness. They can also be returned or exchanged any time within their first year of use, so feel free to give them a try with no strings attached.