Paige Bueckers Wears Dapper Dan-Designed Tunnel Fit

Paige Bueckers rocked Sherwin-Williams’ new “Loneliest Color” in an exclusive Dapper Dan-designed fit.

Tied to the paint company’s new color story, Radiant Lilac SW 0074, Bueckers did a tunnel walk in the color with a one-of-a-kind look from Dapper Dan. The purple hue is a bold take on unconventional style in 2025, and for Sherwin-Williams, it’s a perfect reflection of authentic figures in women’s sports, like the Dallas Wings guard. The fashion statement was made during Bueckers WNBA hometown debut on Wednesday (May 21).

Read on for more from Paige Bueckers and Dapper Dan about their Sherwin-Williams collaboration.

Complex: Dapper Dan is such a legendary figure in fashion. How does it feel to be wearing custom Dapper Dan for such a big moment of your career?

Paige Bueckers: feel incredibly lucky that Sherwin-Williams and Dapper Dan gave me the chance to wear one of his iconic designs. He’s a true legend in fashion, and getting to work with, and be styled by, him was an absolute dream. It’s an honor I’ll always be grateful for.

What was it like working with Dapper Dan to create this look? What is your favorite detail and why?

When Dapper Dan revealed the look to me, I thought it was absolutely stunning. At the time, I didn’t realize Radiant Lilac was considered The Loneliest Color, so seeing that connection made it feel even more special—like a dream come true.

Every part of the design was so thoughtful and well-crafted. Of course, Radiant Lilac stood out as a favorite, but I also loved how he incorporated his logo into the jacket, especially on the back, it added such a bold, signature touch. Even the zipper details were so intentional. Honestly, there were so many standout elements, it’s hard to choose just one favorite.

This is also a big moment for WNBA style. You have been a key figure in the evolution of fashion in women’s basketball. What do you plan to do to keep moving that conversation forward?

I want to keep pushing the conversation forward by leading with confidence. What makes WNBA style so powerful is its blend of masculinity, femininity, and everything in between—there’s space for all expressions of fashion, and that’s what makes it so dynamic. I feel like I represent a mix of both, and I embrace that fully.

The WNBA has always been about more than basketball, players speak up, break molds, and stay true to who they are. Fashion is just another way we express that individuality and strength. I want to keep that energy going and continue helping elevate the visibility and creativity of WNBA style.

Who do you consider the best dressed in the league right now? Now that you are on the biggest stage in women’s basketball, how do you want your style to change/reflect the next chapter of your career?

When it comes to style, there are players I really admire. Arike Ogunbowale, who’s now my teammate, has always had a great fashion sense. I love how she puts pieces together with confidence, mixing streetwear with bold, creative looks. Natasha Cloud is another one. Her vibe is super chill and laid-back, but she always adds just the right edge to make it fashionable. And Diamond DeShields. She’s a master at blending masculine and feminine styles in a way that feels fresh and original.

As for me, I want my style to continue evolving while staying relatable. I want to show that you don’t have to wear high-end designer brands to be stylish. Fashion can be about mixing thrift finds with statement pieces, and making it your own. I’ll definitely step out in luxury sometimes, but I want my look to always feel authentic, creative, and accessible.

Complex to Dapper Dan: You have contributed to so many important moments throughout your career. How does it feel to be a part of such a big moment for Paige’s career and WNBA style as a whole?

Dapper Dan: This is probably one of the most exciting moments I’ve been a part of—maybe since the time Mike Tyson had to fight in my store! It’s huge. The whole world is watching right now. It feels like one of those game-changing moments in fashion all over again, and I’m really excited to be part of it and I really thank Sherwin-Williams for that.

Why is Paige the right fit for this project? What were you trying to represent with this custom set for Paige?

Paige really embodies everything I stand for now—and everything that shaped me early on. She’s that once-in-a-generation kind of moment that people dream about. The way she moves, the way she carries herself—she’s a force. When I was first coming up, I had all the rappers. Now with Paige and through The Loneliest Color, I get to step onto a whole new platform and serve a community of women who look up to her. That means everything to me. So, I poured all my energy into creating something that represents who she is, while also showing the world who I am.

Call it coincidence or fate—but that lilac? It was like the universe pulled that color straight from the rainbow just for her. It doesn’t scream at you, but you feel it. It’s soft, it’s strong, it’s beautiful—and that’s Paige. Working with her was so smooth, so calm, so real. I’ve worked with a lot of people, all kinds of personalities, but she surprised me in the best way. Radiant Lilac wasn’t just a color—it was an emotion. It matched the vibe, the energy, the whole experience. It was a “lilac moment” for me.

What is your favorite detail on the set and why? Can you tell us a bit about your new logo that is featured on the set?

One of my favorite parts of the set is how we brought that Dallas energy into it—Paige just got picked by the Dallas Wings, and Dallas is the heart of the Wild Wild West. So, I made sure to weave that vibe into the look. You’ll notice subtle Western details throughout the outfit that really ground it in that theme.

Another thing I love is the flexibility I built into the design. The zippers on the pants and sleeves can go all the way up or down. It’s all about giving Paige the freedom to express herself. If she wants to serve confidence and power, she can zip it all the way up. If she’s feeling more laid back, she can wear it loose. The idea was to make the suit reflect however she’s feeling that day.

But the most meaningful part? It’s the symbol on the suit—the Sankofa. It means “go back and get it.” That’s what this is about: reclaiming our power. Whether it’s the power of women, of creatives, of underrepresented communities—it’s about remembering our roots and bringing that strength forward. The suit isn’t just fashion. It’s a statement. It says, we’ve made contributions, we matter, and we’re bringing that power back.

Looking back on all of the custom pieces that you have created over the years, is there one that stands out from the rest/is the most important to you? Which one and why?

Every piece I create is rooted in the personality of the person I’m designing for—and every one of them is unique. So it’s hard to pick just one. But if I had to choose the one that meant the most to me, I’d say it’s the one that led to the biggest transformation. And I had to see that transformation with my own eyes.

For me, that was Mike Tyson.

Not because of the outfit itself, but because of what I witnessed in him through the process. There was a shift, a growth, a transformation. His taste started to reflect something deeper, more evolved. That’s what made it powerful. It wasn’t just clothes. It was a reflection of who he was becoming.