ASAP Rocky Recruits Nas for Ray-Ban Campaign Film Inspired by ‘Belly’

ASAP Rocky has enlisted Nas for a new Belly-honoring Ray-Ban campaign, launching today (Feb. 19).

The 1998 film, directed by Hype Williams and recently named one of the most stylish movies of all time by Complex, serves as the inspiration for a new campaign film released in tandem with Rocky’s Metal Collection. Rocky, of course, serves as creative director of Ray-Ban, with the new collection—featuring optical styles and sun frames—ranging in price from $202 to $249.

“Man, I get a phone call from Flacko this evening,” Nas says in the narration for the Belly-inspired campaign short, available in full up top. “He wants to meet in Harlem. Funny thing is, it’s the same restaurant where I last met with his pops before he passed. His pops was my dawg.”

Below, get a closer look at the new collection, with Rocky and Nas both seen rocking select styles.

Rocky is currently riding high off the No. 1 debut of Don’t Be Dumb, his first new album since 2018’s Testing. Cover art for the well-received project was handled by filmmaker Tim Burton, a personal favorite of, and key influence on, Rocky. Burton also appeared in one of the album’s videos, while Winona Ryder—a frequent presence across the director’s filmography—starred in another.

Starting in May, Rocky will be on the road in support of the album, with a kickoff show set for the 27th of that month at Chicago’s United Center. Other cities set to be graced with Rocky’s presence include Cleveland, Toronto, Boston, Philadelphia, New York, Atlanta, Orlando, Dallas, and more.